MailerLite Email Automation vs ShopMail
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for MailerLite Email Automation, Nov 3, 2026 for ShopMail.
The short answer
- Only MailerLite Email Automation lists a free plan. Paid plans start at $12/month for MailerLite Email Automation and $10/month for ShopMail.
- MailerLite Email Automation lists 13 features ShopMail’s listing doesn’t mention, including A/B testing, AI generation, Analytics.
Head to head
Build pro email templates, pop-ups, capture leads and more
- United States
- Netherlands
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 2 user seats
- · 2,500 monthly emails
- · 24/7 Email & chat support (for 14 days)
- · Free for up to 250 subscribers
Comfort
- · 24/7 Email support
- · 3 users
- · 5,000 monthly emails
- · For up to 500 subscribers
Power
- · 24/7 Live chat & email support
- · For up to 500 subscribers
- · Unlimited monthly emails
- · Unlimited users
ShopMail
- · 25,000 emails per month
- · Email campaigns and automations
- · Signup popups and prize games
- · Unlimited contacts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools.
ShopMail helps you stay in touch with customers through emails that match your store's brand. Create campaigns and automate follow-ups to recover abandoned carts, welcome subscribers and encourage repeat purchases. Edit ready-made designs to suit your products and style. Add to your your subscriber list with popups and signup forms, then see which emails lead to clicks and orders.
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
- Create email campaigns with editable designs that match your brand
- Recover abandoned carts with automated reminder emails.
- Welcome subscribers and bring customers back with automated emails.
- Track email opens, clicks and attributed orders and revenue.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MailerLite Email Automation | |
|---|---|---|
| Detected stores | 11 | Not published |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Arts & Entertainment, Health & Beauty | Not published |
| Top store countries | United States, Netherlands, Germany | Not published |
Reviews
| Measure | MailerLite Email Automation | |
|---|---|---|
| App Store rating | 2.4 ★ | Not published |
| App Store reviews | 26 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MailerLite Email Automation | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $12/month | $10/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 1 |
Listing
| Measure | MailerLite Email Automation | |
|---|---|---|
| Shopify category rank | #241 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 3, 2022 | Nov 3, 2026 |
| Languages | 1 | 1 |
| Developer | MailerLite | triple layer |
FAQ
MailerLite Email Automation and ShopMail: common questions
- Is MailerLite Email Automation or ShopMail cheaper?
- Only MailerLite Email Automation lists a free plan. Paid plans start at $12/month for MailerLite Email Automation and $10/month for ShopMail. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MailerLite Email Automation lists 13 the others don’t mention, such as A/B testing, AI generation, Analytics, APIs and webhooks. ShopMail lists 10 the others don’t mention, such as Cart emails, Checkout emails, Custom campaigns, Custom code. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for MailerLite Email Automation, Nov 3, 2026 for ShopMail; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for MailerLite Email Automation, Nov 3, 2026 for ShopMail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.