MailerLite Email Automation vs Nudge

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for MailerLite Email Automation, Oct 13, 2026 for Nudge.

The short answer

  • Only MailerLite Email Automation lists a free plan. Paid plans start at $12/month for MailerLite Email Automation and $49/month for Nudge.
  • MailerLite Email Automation lists 12 features Nudge’s listing doesn’t mention, including A/B testing, AI generation, Analytics.

Head to head

Detected stores

MailerLite Email Automation: 9
Nudge: —

App Store reviews

MailerLite Email Automation: 26
Nudge: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Build pro email templates, pop-ups, capture leads and more

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Categories
  • Email marketing
  • Email marketing
Languages
  • English
  • English
Launched
Jun 3, 2022
May 7, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
9active installs
  • IceWalls
  • Glass Bangers Hockey
  • The Kintsugi Project
  • Kuntur EU
  • Felt
+4 more
0active installs
Most common store size
11-50 products44%
—
Top countries
  • United States33%
  • Netherlands22%
  • Germany11%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012AprAugNovFebJunSepOctMailerLite Email Automation: 1 reviews in April 2024MailerLite Email Automation: 2 reviews in June 2024MailerLite Email Automation: 2 reviews in August 2024MailerLite Email Automation: 1 reviews in September 2024MailerLite Email Automation: 1 reviews in November 2024MailerLite Email Automation: 1 reviews in January 2025MailerLite Email Automation: 1 reviews in February 2025MailerLite Email Automation: 2 reviews in March 2025MailerLite Email Automation: 1 reviews in June 2025MailerLite Email Automation: 1 reviews in July 2025MailerLite Email Automation: 1 reviews in September 2025MailerLite Email Automation: 1 reviews in October 2025
MailerLite Email AutomationNudgeCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $25/month
From $49 to $249/month
Plans
FreeFree
  • · 2 user seats
  • · 2,500 monthly emails
  • · 24/7 Email & chat support (for 14 days)
  • · Free for up to 250 subscribers
Comfort$12/month
14-day free trial
  • · 24/7 Email support
  • · 3 users
  • · 5,000 monthly emails
  • · For up to 500 subscribers
Power$25/month
14-day free trial
  • · 24/7 Live chat & email support
  • · For up to 500 subscribers
  • · Unlimited monthly emails
  • · Unlimited users
Unlimited$49/month
14-day free trial
  • · AI-generated automation flows
  • · AI-generated popups
  • · Advanced analytics
  • · High-deliverability infrastructure
  • · Unlimited AI-generated emails
  • · Unlimited Contacts and Sends
Done For You$249/month
  • · A dedicated account manager
  • · Custom automations
  • · Deliverability managed for you
  • · Early access to new features
  • · Everything in Unlimited Plan, PLUS Below
  • · We run your email end to end
Coverage
19 of 19 features100%
7 of 19 features37%
Unique strengths
  • A/B testing
  • AI generation
  • Analytics
  • APIs and webhooks
  • +8 more
—
Email marketing
100%19/19
37%7/19
Campaign types
100%8/8
38%3/8
Managing campaigns
100%11/11
36%4/11
1270onlybothonly
MailerLite Email AutomationNudge19 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools.

Nudge is an AI email marketing platform that plans, writes, and designs campaigns for your store. It learns your brand voice and runs automated flows like welcome series, abandoned cart, and win-back sequences automatically. Nudge also generates on-brand pop-ups to grow your subscriber list. Simply describe a campaign in chat and Nudge builds it end to end. You approve every email before it sends.

Key points
  • Sync and store your Shopify customers and newsletter subscribers in MailerLite.
  • Import products directly from your Shopify store to your MailerLite account.
  • Send your customers automated messages and abandoned cart emails.
  • Track revenue and see how your emails directly affect sales.
  • AI Campaign Builder: Chat to create full email campaigns instantly.
  • Automated Flows: Welcome, abandoned cart, and win-back run on autopilot.
  • Pop-up Generator: Build on-brand pop-ups to grow your subscriber list.
Screenshots
MailerLite product import
MailerLite Shopify integrationMailerLite DashboardMailerLite Shopify integration
Email designer
DashboardEmail scheduleEmail the runs itself

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMailerLite Email AutomationNudge
Detected stores9as of Nov 8, 2026Not published
Net store change, 28 days−1estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Animals & Pet SuppliesNot published
Top store countriesUnited States, Netherlands, GermanyNot published

Reviews

MeasureMailerLite Email AutomationNudge
App Store rating2.4 ★Not published
App Store reviews26Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMailerLite Email AutomationNudge
Free planYesNot listed
Lowest paid monthly plan$12/month(ahead)$49/month
Longest free trial14 days14 days
Plans listed32

Listing

MeasureMailerLite Email AutomationNudge
Shopify category rank#238in Email marketing#204(ahead)in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 3, 2022May 7, 2026
Languages1English1English
DeveloperMailerLiteZipsense AI Inc

FAQ

MailerLite Email Automation and Nudge: common questions

Is MailerLite Email Automation or Nudge cheaper?
Only MailerLite Email Automation lists a free plan. Paid plans start at $12/month for MailerLite Email Automation and $49/month for Nudge. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MailerLite Email Automation lists 12 the others don’t mention, such as A/B testing, AI generation, Analytics, APIs and webhooks. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for MailerLite Email Automation, Oct 13, 2026 for Nudge; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for MailerLite Email Automation, Oct 13, 2026 for Nudge. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.