MailerLite Classic vs SqualoMail
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only MailerLite Classic lists a free plan. Paid plans start at $10/month for MailerLite Classic and $40/month for SqualoMail.
- MailerLite Classic lists 11 features SqualoMail’s listing doesn’t mention, including APIs and webhooks, Consent collection, Editor tool.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1-1000 subscribers, 12000 emails month
1000 subscribers
- · 1-1000 subscribers, unlimited emails
2500 subscribers
- · 1001-2500 subscribers, unlimited emails
5000 subscribers
- · 2501-5000 subscribers, unlimited emails
Business 1
- · Up to 2000 contacts/send up to 12000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 2
- · Up to 10000 contacts/send up to 25000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 3
- · Up to 20000 contacts/send up to 50000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Business 4
- · Up to 30000 contacts/send up to 75000 emails per month, email+SMS marketing automation, D&D editor, phone + email support. 15-day free trial
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUse MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business.
SqualoMail is an email marketing platform that allows users to promote their business's products or services with the use of newsletters, automated emails and SMS. It also has additional features like signup forms and pop-ups. With SqualoMail it's possible to create automated emails and Smses for abandoned carts, repurchases, cross-selling and up-selling.
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
- Email marketing automations made to leverage sales and awareness of the merchant
- Sms automation for faster and more effective communications to customers
- Drag & Drop editor to easily create awesome email templates
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MailerLite Classic |  SqualoMail |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MailerLite Classic | SqualoMail |
|---|---|---|
| App Store rating | 3.1 ★ | Not published |
| App Store reviews | 31 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MailerLite Classic | SqualoMail |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $40/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | 4 | 4 |
Listing
| Measure | MailerLite Classic | SqualoMail |
|---|---|---|
| Shopify category rank | Not enough data | #119 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 14, 2017 | Sep 19, 2024 |
| Languages | 1 | 1 |
| Developer | MailerLite | SqualoMail d.o.o. |
FAQ
MailerLite Classic and SqualoMail: common questions
- Is MailerLite Classic or SqualoMail cheaper?
- Only MailerLite Classic lists a free plan. Paid plans start at $10/month for MailerLite Classic and $40/month for SqualoMail. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MailerLite Classic lists 11 the others don’t mention, such as APIs and webhooks, Consent collection, Editor tool, Email capture list. SqualoMail lists 6 the others don’t mention, such as Cross-sell emails, Promotions, SMS campaigns, Targeting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.