MailerLite Classic vs Rakemail

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Both list a free plan. Paid plans start at $10/month for MailerLite Classic and $599/month for Rakemail.
  • MailerLite Classic lists 14 features Rakemail’s listing doesn’t mention, including A/B testing, Analytics, Automations.

Head to head

App Store reviews

MailerLite Classic: 31
Rakemail: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Email marketing
  • Email marketing
Languages
  • English
  • English
Launched
Feb 14, 2017
Mar 29, 2024
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035NovJanAprJunNovMarMayMailerLite Classic: 5 reviews in November 2020MailerLite Classic: 1 reviews in December 2020MailerLite Classic: 1 reviews in January 2021MailerLite Classic: 1 reviews in February 2021MailerLite Classic: 1 reviews in April 2021MailerLite Classic: 1 reviews in May 2021MailerLite Classic: 3 reviews in June 2021MailerLite Classic: 1 reviews in August 2021MailerLite Classic: 1 reviews in November 2021MailerLite Classic: 1 reviews in December 2021MailerLite Classic: 1 reviews in March 2022MailerLite Classic: 1 reviews in May 2023
MailerLite ClassicRakemailCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $30/month
From $0 to $599/month
Plans
FreeFree
  • · 1-1000 subscribers, 12000 emails month
1000 subscribers$10/month
  • · 1-1000 subscribers, unlimited emails
2500 subscribers$15/month
  • · 1001-2500 subscribers, unlimited emails
5000 subscribers$30/month
  • · 2501-5000 subscribers, unlimited emails
FreeFree
  • · Install app and send yourself a demo email.
VIP$599/month
14-day free trial
  • · Full access to our product. Ability to quickly and easily add our interactive abandoned cart widget to your existing email templates.
Coverage
21 of 27 features78%
13 of 27 features48%
Unique strengths
  • A/B testing
  • Analytics
  • Automations
  • Consent collection
  • +10 more
  • Back-in-stock emails
  • Cart emails
  • Checkout emails
  • Follow-up emails
  • +2 more
Email marketing
78%21/27
48%13/27
Campaign types
60%9/15
67%10/15
Managing campaigns
100%12/12
25%3/12
1476onlybothonly
MailerLite ClassicRakemail27 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • MailerLite
  • Klaviyo
How it sells itself

Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business.

Transform your email strategy with Rake, ditching static to dynamic content. Integrate Rake for interactive emails, enhancing conversions. Elevate customer experience, guiding them seamlessly through their journey. Rake empowers businesses to tap into untapped revenue streams. Say goodbye to stagnant email campaigns with Rake's dynamic engagement.

Key points
  • Sync and store your Shopify customers and newsletter subscribers in MailerLite.
  • Import products directly from your Shopify store to your MailerLite account.
  • Send your customers automated messages and abandoned cart emails.
  • Track revenue and see how your emails directly affect sales.
  • Create engaging interactive emails
  • Seamlessly integrate with Klaviyo
  • Streamline purchases with simplified checkout
Screenshots
Email Marketing Subscribe Popups for Shopify
Email Marketing Email Product Importing for ShopifyEmail Marketing Data sync and sales tracking for ShopifyEmail Marketing Email Builder for Shopify
Rakemail email editor page with interactive email template.
RakemailRakemail interactive emailRakemail

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMailerLite ClassicRakemail
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMailerLite ClassicRakemail
App Store rating3.1 ★Not published
App Store reviews31Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMailerLite ClassicRakemail
Free planYesYes
Lowest paid monthly plan$10/month(ahead)$599/month
Longest free trialNot listed14 days
Plans listed42

Listing

MeasureMailerLite ClassicRakemail
Shopify category rankNot enough data#270in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedFeb 14, 2017Mar 29, 2024
Languages1English1English
DeveloperMailerLiteRake

FAQ

MailerLite Classic and Rakemail: common questions

Is MailerLite Classic or Rakemail cheaper?
Both list a free plan. Paid plans start at $10/month for MailerLite Classic and $599/month for Rakemail. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MailerLite Classic lists 14 the others don’t mention, such as A/B testing, Analytics, Automations, Consent collection. Rakemail lists 6 the others don’t mention, such as Back-in-stock emails, Cart emails, Checkout emails, Follow-up emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.