MailerLite Classic vs Nudge
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only MailerLite Classic lists a free plan. Paid plans start at $10/month for MailerLite Classic and $49/month for Nudge.
- MailerLite Classic lists 15 features Nudge’s listing doesn’t mention, including A/B testing, Analytics, APIs and webhooks.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1-1000 subscribers, 12000 emails month
1000 subscribers
- · 1-1000 subscribers, unlimited emails
2500 subscribers
- · 1001-2500 subscribers, unlimited emails
5000 subscribers
- · 2501-5000 subscribers, unlimited emails
Unlimited
- · AI-generated automation flows
- · AI-generated popups
- · Advanced analytics
- · High-deliverability infrastructure
- · Unlimited AI-generated emails
- · Unlimited Contacts and Sends
Done For You
- · A dedicated account manager
- · Custom automations
- · Deliverability managed for you
- · Early access to new features
- · Everything in Unlimited Plan, PLUS Below
- · We run your email end to end
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUse MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business.
Nudge is an AI email marketing platform that plans, writes, and designs campaigns for your store. It learns your brand voice and runs automated flows like welcome series, abandoned cart, and win-back sequences automatically. Nudge also generates on-brand pop-ups to grow your subscriber list. Simply describe a campaign in chat and Nudge builds it end to end. You approve every email before it sends.
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
- AI Campaign Builder: Chat to create full email campaigns instantly.
- Automated Flows: Welcome, abandoned cart, and win-back run on autopilot.
- Pop-up Generator: Build on-brand pop-ups to grow your subscriber list.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MailerLite Classic |  Nudge |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MailerLite Classic | Nudge |
|---|---|---|
| App Store rating | 3.1 ★ | Not published |
| App Store reviews | 31 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MailerLite Classic | Nudge |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $49/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | MailerLite Classic | Nudge |
|---|---|---|
| Shopify category rank | Not enough data | #204 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 14, 2017 | May 7, 2026 |
| Languages | 1 | 1 |
| Developer | MailerLite | Zipsense AI Inc |
FAQ
MailerLite Classic and Nudge: common questions
- Is MailerLite Classic or Nudge cheaper?
- Only MailerLite Classic lists a free plan. Paid plans start at $10/month for MailerLite Classic and $49/month for Nudge. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MailerLite Classic lists 15 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Consent collection. Nudge lists 1 the others don’t mention, such as Win-back emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.