Mailchimp Email SMS Marketing vs Textmagic: SMS & Email
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Mailchimp Email SMS Marketing, Oct 22, 2026 for Textmagic.
The short answer
- Only Mailchimp Email SMS Marketing lists a free plan. Paid plans start at $13/month for Mailchimp Email SMS Marketing and $24.50/month for Textmagic.
- Mailchimp Email SMS Marketing lists 28 features Textmagic’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails.
Head to head
Drive traffic and sales with email and marketing automation
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Creative Assistant
- · Landing Pages
- · Marketing CRM
- · Reports
- · Sign Up Forms
Essentials
- · 24/7 Email/Chat Support
- · Email Templates
- · Everything in Free, plus
- · Marketing Automation - Up to 4
- · Pricing based on number of contacts.
- · SMS is available as an add-on
Standard
- · Behavioral Targeting
- · Everything in Essentials, plus
- · Marketing Automation - Up to 200
- · Pricing based on number of contacts.
- · Send Time Optimization
Premium
- · Advanced Segmentation
- · Everything in Standard, plus
- · Multivariate Testing
- · Phone Support
- · Pricing based on number of contacts.
- · Unlimited Seats & Role-Based Access
Essential
- · Add credit when needed
- · Additional usage fees may apply
- · Inbound texts are free
- · Pay-as-you-go ($0.049 / SMS)
- · Texting number: $10 / month
- · Unlimited users
Professional
- · Additional usage fees may apply
- · Credit rolls over up to 2 months
- · From 2,000 texts per month ($0.04 / SMS)
- · Texting number included
- · Unlimited users
- · Volume discounts available
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms.
Every customer action is a chance to build trust. Textmagic lets you trigger personalized SMS and email messages in real time based on what's happening in your store. Order confirmed? Send a text. Cart abandoned? Follow up automatically. Shipment dispatched? Keep them in the loop. Set it up once. It runs on its own.
- Use SMS to send promos and follow-up messages to re-engage customers
- Automate win-backs, upsells, and cart reminders based on shopping behavior
- Target the right customers to win repeat business with predictive segmentation
- Analyze campaign performance to gain insights on revenue and customer engagement
- Trigger SMS & email from orders, carts, and shipments
- Build multi-step flows with delays and conditions
- Personalize messages with names and order details
- Send and receive two-way SMS from your dashboard
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mailchimp Email SMS Marketing |  Textmagic |
|---|---|---|
| Detected stores | 95,334 | Not published |
| Net store change, 28 days | +75 | 0 |
| Stores added, 28 days | 81 | Not enough data |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Mailchimp Email SMS Marketing | Textmagic |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 1,570 | Not published |
| New reviews, 28 days | 57 | Not enough data |
| Reviewers a year or more in | 49% | Not enough data |
Pricing
| Measure | Mailchimp Email SMS Marketing | Textmagic |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $13/month(ahead) | $24.50/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | Mailchimp Email SMS Marketing | Textmagic |
|---|---|---|
| Shopify category rank | #9 | #69 |
| Shopify App Charts | #4 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 28, 2018 | May 12, 2026 |
| Languages | 4 | 1 |
| Developer | Intuit Mailchimp | Textmagic |
FAQ
Mailchimp Email SMS Marketing and Textmagic: common questions
- Is Mailchimp Email SMS Marketing or Textmagic cheaper?
- Only Mailchimp Email SMS Marketing lists a free plan. Paid plans start at $13/month for Mailchimp Email SMS Marketing and $24.50/month for Textmagic. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Mailchimp Email SMS Marketing lists 28 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Browse abandonment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Mailchimp Email SMS Marketing, Oct 22, 2026 for Textmagic; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Mailchimp Email SMS Marketing, Oct 22, 2026 for Textmagic. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.