Mailchimp Email SMS Marketing vs HelloSend: SMS & WhatsApp Chat
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Mailchimp Email SMS Marketing, Oct 29, 2026 for HelloSend.
The short answer
- Only Mailchimp Email SMS Marketing lists a free plan. Paid plans start at $13/month for Mailchimp Email SMS Marketing and $39/month for HelloSend.
- Mailchimp Email SMS Marketing lists 71 features HelloSend’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Drive traffic and sales with email and marketing automation
Quickly reach your customers through Twilio SMS Marketing
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Creative Assistant
- · Landing Pages
- · Marketing CRM
- · Reports
- · Sign Up Forms
Essentials
- · 24/7 Email/Chat Support
- · Email Templates
- · Everything in Free, plus
- · Marketing Automation - Up to 4
- · Pricing based on number of contacts.
- · SMS is available as an add-on
Standard
- · Behavioral Targeting
- · Everything in Essentials, plus
- · Marketing Automation - Up to 200
- · Pricing based on number of contacts.
- · Send Time Optimization
Premium
- · Advanced Segmentation
- · Everything in Standard, plus
- · Multivariate Testing
- · Phone Support
- · Pricing based on number of contacts.
- · Unlimited Seats & Role-Based Access
Starter
- · AI agent with handoff to your team
- · Abandoned cart reminders
- · Automated order, shipping and delivery m
- · Campaigns to Shopify customer segments
- · Opt-out handling and quiet hours
- · SMS, WhatsApp, Telegram and voice calls
Growth
- · AI agent with handoff to your team
- · Abandoned cart reminders
- · Automated order, shipping and delivery
- · Campaigns to Shopify customer segments
- · Opt-out handling and quiet hours
- · SMS, WhatsApp, Telegram and voice calls
Business
- · AI agent with handoff to your team
- · Abandoned cart reminders
- · Automated order, shipping and delivery
- · Campaigns to Shopify customer segments
- · Opt-out handling and quiet hours
- · SMS, WhatsApp, Telegram and voice calls
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms.
HelloSend brings SMS, WhatsApp, Telegram and voice calls to your Shopify store. Send order confirmations, shipping notifications and abandoned cart reminders automatically. Run SMS and WhatsApp campaigns to Shopify customer segments, and handle texts, WhatsApp and Telegram chats and calls from one shared inbox. Built-in AI drafts replies, answers common questions and hands over to your team.
- Use SMS to send promos and follow-up messages to re-engage customers
- Automate win-backs, upsells, and cart reminders based on shopping behavior
- Target the right customers to win repeat business with predictive segmentation
- Analyze campaign performance to gain insights on revenue and customer engagement
- Multi-Channel Excellence:SMS,MMS,Facebook - Reach customers, amplify your brand.
- Segmented SMS Campaigns:Targeted & personalized messages with SMS Templates.
- Conversational SMS:Enables real-time customer engagement,building brand loyalty.
- SMS Automation: Saves time and ensures timely interactions with customers.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mailchimp Email SMS Marketing |  HelloSend |
|---|---|---|
| Detected stores | 96,115 | Not published |
| Net store change, 28 days | +88 | 0 |
| Stores added, 28 days | 92 | Not enough data |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Mailchimp Email SMS Marketing | HelloSend |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 1,571 | Not published |
| New reviews, 28 days | 56 | Not enough data |
| Reviewers a year or more in | 49% | Not enough data |
Pricing
| Measure | Mailchimp Email SMS Marketing | HelloSend |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $13/month(ahead) | $39/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Mailchimp Email SMS Marketing | HelloSend |
|---|---|---|
| Shopify category rank | #9 | #516 |
| Shopify App Charts | #4 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 28, 2018 | Apr 15, 2022 |
| Languages | 4 | 1 |
| Developer | Intuit Mailchimp | HelloSend |
FAQ
Mailchimp Email SMS Marketing and HelloSend: common questions
- Is Mailchimp Email SMS Marketing or HelloSend cheaper?
- Only Mailchimp Email SMS Marketing lists a free plan. Paid plans start at $13/month for Mailchimp Email SMS Marketing and $39/month for HelloSend. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Mailchimp Email SMS Marketing lists 71 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Mailchimp Email SMS Marketing, Oct 29, 2026 for HelloSend; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Mailchimp Email SMS Marketing, Oct 29, 2026 for HelloSend. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.