Mailchimp Email SMS Marketing vs Newsletter2Go Email Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Mailchimp Email SMS Marketing, Oct 13, 2026 for Newsletter2Go Email Marketing.
The short answer
- On the Shopify App Store: Mailchimp Email SMS Marketing 4.8 from 1,554 reviews and Newsletter2Go Email Marketing 1.0 from 2 reviews.
- Only Mailchimp Email SMS Marketing lists a free plan.
- Mailchimp Email SMS Marketing lists 71 features Newsletter2Go Email Marketing’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Drive traffic and sales with email and marketing automation
Built for SMEs, powerful enough for the big leagues.
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Creative Assistant
- · Landing Pages
- · Marketing CRM
- · Reports
- · Sign Up Forms
Essentials
- · 24/7 Email/Chat Support
- · Email Templates
- · Everything in Free, plus
- · Marketing Automation - Up to 4
- · Pricing based on number of contacts.
- · SMS is available as an add-on
Standard
- · Behavioral Targeting
- · Everything in Essentials, plus
- · Marketing Automation - Up to 200
- · Pricing based on number of contacts.
- · Send Time Optimization
Premium
- · Advanced Segmentation
- · Everything in Standard, plus
- · Multivariate Testing
- · Phone Support
- · Pricing based on number of contacts.
- · Unlimited Seats & Role-Based Access
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBoost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms.
- Use SMS to send promos and follow-up messages to re-engage customers
- Automate win-backs, upsells, and cart reminders based on shopping behavior
- Target the right customers to win repeat business with predictive segmentation
- Analyze campaign performance to gain insights on revenue and customer engagement
- Import products seamlessly into mailings with our 1-Click Product Transfer
- Sync contacts
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mailchimp Email SMS Marketing |  Newsletter2Go Email Marketing |
|---|---|---|
| Detected stores | 91,601 | Not published |
| Net store change, 28 days | +54 | 0 |
| Stores added, 28 days | 83 | Not enough data |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Mailchimp Email SMS Marketing | Newsletter2Go Email Marketing |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 1.0 ★ |
| App Store reviews | 1,554(ahead) | 2 |
| New reviews, 28 days | 45 | Not enough data |
| Reviewers a year or more in | 49% | Not enough data |
Pricing
| Measure | Mailchimp Email SMS Marketing | Newsletter2Go Email Marketing |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $13/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Mailchimp Email SMS Marketing | Newsletter2Go Email Marketing |
|---|---|---|
| Shopify category rank | #10(ahead) | #201 |
| Shopify App Charts | #4 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 28, 2018 | Apr 9, 2019 |
| Languages | 4 | Not published |
| Developer | Intuit Mailchimp | Newsletter2Go |
FAQ
Mailchimp Email SMS Marketing and Newsletter2Go Email Marketing: common questions
- Is Mailchimp Email SMS Marketing or Newsletter2Go Email Marketing cheaper?
- Only Mailchimp Email SMS Marketing lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Mailchimp Email SMS Marketing or Newsletter2Go Email Marketing?
- On the Shopify App Store: Mailchimp Email SMS Marketing 4.8 from 1,554 reviews and Newsletter2Go Email Marketing 1.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Mailchimp Email SMS Marketing lists 71 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Mailchimp Email SMS Marketing, Oct 13, 2026 for Newsletter2Go Email Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Mailchimp Email SMS Marketing, Oct 13, 2026 for Newsletter2Go Email Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.