Magistry vs PilotCOO: AI Store Agents
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026.
The short answer
- Paid plans start at $99/month for Magistry and $99/month for PilotCOO.
- Magistry lists 14 features PilotCOO’s listing doesn’t mention, including APIs, Conditional logic, Custom triggers.
Head to head
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Launch
- · 50 AI-credits / month
- · Agents propose, you approve
- · Full dashboard, every agent visible
- · No credit card required
- · See every decision before it happens
Starter
- · 1,000 AI-credits / month
- · Ads, feeds, support, catalog, disputes
- · Autonomous within your guardrails
- · Every action logged and auditable
- · Every agent running on your store
Growth
- · 16 ad networks, one profit view
- · 2,600 AI-credits / month
- · Built for daily paid acquisition
- · Everything in Starter
- · Priority support
Scale
- · 5,200 AI-credits / month
- · Everything in Growth
- · For multi-market, high-SKU stores
- · Highest automation throughput
- · Priority support
Starter
- · 3 team seats
- · All eight AI agents
- · Daily AI chat about your store
- · Unlimited insights, alerts and reports
Growth
- · 10 team seats
- · About 3x more AI chat each day
- · Everything in Starter
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost stores run on a stack of disconnected tools, each seeing one slice of the business. Magistry replaces that stack with one intelligence. Marketing, advertising, merchandising, tracking, service and operations share a single live data layer, and a fleet of AI agents acts on it around the clock.
PilotCOO is an AI chief operating officer that works inside your Shopify admin. It reads your products, orders, refunds and customers, and every day its agents prepare the work that keeps a store healthy: purchase orders sized to your stock runway and cash, win-back emails for lapsed customers, product changes backed by margin and demand, fixes for products that keep coming back, and product pages AI shopping…
- Catalog & pricing agent keeps, optimizes, discounts, or hides products for you
- Ads, shopping feeds, and server-side conversion tracking across Google and Meta
- Customer service agent drafts replies and handles refunds, returns, and cancels
- Chargeback defense, fraud screening, and storefront compliance auditing
- Smart reorder: purchase orders timed to stock runway and to your cash
- Win-back emails with one-time codes for customers who went quiet
- Promo guard and margin tuning, based on demand trend and real profit
- Returns detective: finds why products come back and drafts the fix
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magistry | |
|---|---|---|
| Detected stores | 23 | Not published |
| Net store change, 28 days | +1 | Not enough data |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Animals & Pet Supplies | Not published |
| Top store countries | Netherlands | Not published |
Reviews
| Measure | Magistry | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 24 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
FAQ
Magistry and PilotCOO: common questions
- Is Magistry or PilotCOO cheaper?
- Paid plans start at $99/month for Magistry and $99/month for PilotCOO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magistry lists 14 the others don’t mention, such as APIs, Conditional logic, Custom triggers, Custom workflows. PilotCOO lists 2 the others don’t mention, such as Inventory levels, Stock replenishment. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.