Magicals vs Wiz ‑ Abandoned Cart Recovery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Magicals, Nov 7, 2026 for Wiz.
The short answer
- On the Shopify App Store: Magicals 5.0 from 7 reviews and Wiz 5.0 from 232 reviews.
- Only Wiz lists a free plan. Paid plans start at $149/month for Magicals and $29.99/month for Wiz.
- Wiz lists 40 features Magicals’s listing doesn’t mention, including A/B testing, Analytics, APIs and webhooks.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 24/7 Support
- · Access to all features
- · Cancel any time
- · Unlimited emails
Development stores
- · 20+ languages supported
- · 24/7 Live Chat Support
- · AI Abandoned checkout & abandoned cart
- · Available for development stores
- · Easy drag-&-drop email editor
- · Email Marketing Analytics dashboards
Pro
- · 20+ languages supported
- · 24/7 Live Chat Support
- · AI Abandoned checkout & abandoned cart
- · Email Marketing Automations & Campaigns
- · Gamified pop-ups
- · Up to 2,000 active contacts
AI Agency
- · 20+ languages supported
- · AI Abandoned checkout & abandoned cart
- · Advanced email analytics dashboards
- · Agency-grade monthly campaigns setup
- · Email Marketing Automations & Campaigns
- · Gamified pop-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMagicals is an email design studio that creates your emails for you. Tell it what the email is about, such as a launch, a sale or an abandoned cart flow, and pick the products to feature. You branding is automagically captured and used to create layouts crafted by email designers that go beyond standard blocky templates. Every email is fully editable and built to convert, while looking perfect on every device.
Self-running abandoned cart recovery email marketing app Wiz AI writes, designs, schedules, and optimizes your Shopify email automations & campaigns on its own to recover abandoned carts & turn visitors into sales.
- Designer-crafted layouts that break away from standard blocky templates.
- Create campaigns and flows, from product launches to abandoned carts.
- Branding is automatically captured and fully editable.
- Export as HTML code or to email service providers like Klaviyo.
- 5-minute setup: Ready-to-go email flows with on-brand email templates & DNS
- Automated Cart recovery emails, abandoned checkout, Abandoned cart reminders.
- Welcome series & popup forms - send welcome emails to newsletter subscribers.
- Advanced email list & campaigns - browse abandonment, post-purchase, winback.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Wiz | |
|---|---|---|
| Detected stores | Not published | 449 |
| Net store change, 28 days | 0 | +5 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 6% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Wiz | |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 7 | 232(ahead) |
| New reviews, 28 days | Not enough data | 7 |
| Reviewers a year or more in | Not enough data | 2% |
FAQ
Magicals and Wiz: common questions
- Is Magicals or Wiz cheaper?
- Only Wiz lists a free plan. Paid plans start at $149/month for Magicals and $29.99/month for Wiz. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Magicals or Wiz?
- On the Shopify App Store: Magicals 5.0 from 7 reviews and Wiz 5.0 from 232 reviews.
- What features does each app list that the other doesn’t?
- Magicals lists 2 the others don’t mention, such as Product reviews, Rewards. Wiz lists 40 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Automated workflows. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Magicals, Nov 7, 2026 for Wiz; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Magicals, Nov 7, 2026 for Wiz. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.