Magicals vs Mailwell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Magicals, Oct 13, 2026 for Mailwell.
The short answer
- Paid plans start at $149/month for Magicals and $49/month for Mailwell.
- Mailwell lists 7 features Magicals’s listing doesn’t mention, including Custom code, Exit intent, Forms.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 24/7 Support
- · Access to all features
- · Cancel any time
- · Unlimited emails
Starter
- · 200 monthly AI credits
- · Brand standards
- · Campaign planning
- · Email-safe HTML export
- · Klaviyo publishing
- · Manual editing
Pro
- · 750 monthly AI credits
- · Brand standards
- · Campaign planning
- · Email-safe HTML export
- · Klaviyo publishing
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMagicals is an email design studio that creates your emails for you. Tell it what the email is about, such as a launch, a sale or an abandoned cart flow, and pick the products to feature. You branding is automagically captured and used to create layouts crafted by email designers that go beyond standard blocky templates. Every email is fully editable and built to convert, while looking perfect on every device.
MailWell is an AI email design studio for Shopify brands. Use your Shopify products, brand direction, and campaign brief to create polished, editable emails for launches, newsletters, product stories, and promos. Preview desktop and mobile layouts, edit sections and CTAs, export email-safe HTML, or publish a custom HTML template to Klaviyo.
- Designer-crafted layouts that break away from standard blocky templates.
- Create campaigns and flows, from product launches to abandoned carts.
- Branding is automatically captured and fully editable.
- Export as HTML code or to email service providers like Klaviyo.
- Generate product-aware email designs from your Shopify catalog
- Edit sections, copy, CTAs, products, and layout details
- Preview desktop and mobile email designs before export
- Export email-safe HTML with built-in QA warnings
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mailwell | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Mailwell | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 7 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Magicals and Mailwell: common questions
- Is Magicals or Mailwell cheaper?
- Paid plans start at $149/month for Magicals and $49/month for Mailwell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magicals lists 2 the others don’t mention, such as Editor tool, Templates. Mailwell lists 7 the others don’t mention, such as Custom code, Exit intent, Forms, Import and export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Magicals, Oct 13, 2026 for Mailwell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Magicals, Oct 13, 2026 for Mailwell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.