Magicals vs MailerLite Email Automation
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Magicals, Nov 7, 2026 for MailerLite Email Automation.
The short answer
- On the Shopify App Store: Magicals 5.0 from 7 reviews and MailerLite Email Automation 2.4 from 26 reviews.
- Only MailerLite Email Automation lists a free plan. Paid plans start at $149/month for Magicals and $12/month for MailerLite Email Automation.
- Magicals lists 15 features MailerLite Email Automation’s listing doesn’t mention, including Back-in-stock emails, Browse abandonment, Cart emails.
Head to head
Build pro email templates, pop-ups, capture leads and more
- United States
- Netherlands
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 24/7 Support
- · Access to all features
- · Cancel any time
- · Unlimited emails
Free
- · 2 user seats
- · 2,500 monthly emails
- · 24/7 Email & chat support (for 14 days)
- · Free for up to 250 subscribers
Comfort
- · 24/7 Email support
- · 3 users
- · 5,000 monthly emails
- · For up to 500 subscribers
Power
- · 24/7 Live chat & email support
- · For up to 500 subscribers
- · Unlimited monthly emails
- · Unlimited users
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMagicals is an email design studio that creates your emails for you. Tell it what the email is about, such as a launch, a sale or an abandoned cart flow, and pick the products to feature. You branding is automagically captured and used to create layouts crafted by email designers that go beyond standard blocky templates. Every email is fully editable and built to convert, while looking perfect on every device.
MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools.
- Designer-crafted layouts that break away from standard blocky templates.
- Create campaigns and flows, from product launches to abandoned carts.
- Branding is automatically captured and fully editable.
- Export as HTML code or to email service providers like Klaviyo.
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MailerLite Email Automation | |
|---|---|---|
| Detected stores | Not published | 9 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Animals & Pet Supplies |
| Top store countries | Not published | United States, Netherlands, Germany |
Reviews
| Measure | MailerLite Email Automation | |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 2.4 ★ |
| App Store reviews | 7 | 26(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MailerLite Email Automation | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $149/month | $12/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | MailerLite Email Automation | |
|---|---|---|
| Shopify category rank | Not enough data | #238 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 30, 2024 | Jun 3, 2022 |
| Languages | 1 | 1 |
| Developer | Codrawer Ltd | MailerLite |
FAQ
Magicals and MailerLite Email Automation: common questions
- Is Magicals or MailerLite Email Automation cheaper?
- Only MailerLite Email Automation lists a free plan. Paid plans start at $149/month for Magicals and $12/month for MailerLite Email Automation. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Magicals or MailerLite Email Automation?
- On the Shopify App Store: Magicals 5.0 from 7 reviews and MailerLite Email Automation 2.4 from 26 reviews.
- What features does each app list that the other doesn’t?
- Magicals lists 15 the others don’t mention, such as Back-in-stock emails, Browse abandonment, Cart emails, Checkout emails. MailerLite Email Automation lists 11 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Consent collection. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Magicals, Nov 7, 2026 for MailerLite Email Automation; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Magicals, Nov 7, 2026 for MailerLite Email Automation. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.