Magic Wishlist & Emails vs Zapify Wishlist Lab
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Zapify Wishlist Lab.
The short answer
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 57 reviews and Zapify Wishlist Lab 5.0 from 1 reviews.
- Zapify Wishlist Lab lists 8 features Magic Wishlist & Emails’s listing doesn’t mention, including Custom layouts, Custom registry, Gift registry.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Basic Plan
- · 1,000 Wishlist Actions
- · Basic Analytics
- · Basic Customization
- · Customer Wishlist
- · Import Wishlist
- · Live chat support 24/7
Pro Plan
- · 10,000 Wishlist Actions
- · Back in Stock, Price Drop, Stock Out
- · Custom CSS
- · Import/Export Wishlist
- · Live chat support 24/7
- · Multiple Language Support
Advance Plan
- · Advance Analytics
- · Advanced Email Customization
- · Custom Email Sender
- · Live chat support 24/7
- · Retargeting on Facebook & Instagram
- · Unlimited Wishlist Actions
Enterprise Plan
- · Everything in Pro & Advance
- · Headless Support With Rest API
- · Klaviyo integration
- · Live chat support 24/7 (VIP Priority)
- · Mailchimp integration
- · Mandrill integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Wishlist Lab lets visitors and customers save products to wishlists so merchants can track demand and recover sales. Merchants can view wishlist activity, reminder events, and revenue details in an analytics dashboard. Shoppers can create guest or multiple wishlists and share them. The app sends automated reminders for wishlist items added and restocks.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Let shoppers save products to wishlists and return later to purchase.
- Track wishlist activity and revenue with an easy analytics dashboard.
- Send automated emails/SMS for wishlist activity, restocks, and updates.
- Add wishlist buttons to product, collection, cart, and header pages.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Zapify Wishlist Lab |
|---|---|---|
| Detected stores | 205 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Magic Wishlist & Emails | Zapify Wishlist Lab |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 57(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | Zapify Wishlist Lab |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Magic Wishlist & Emails | Zapify Wishlist Lab |
|---|---|---|
| Shopify category rank | #5(ahead) | #148 |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Apr 24, 2026 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Zapify Apps |
FAQ
Magic Wishlist & Emails and Zapify Wishlist Lab: common questions
- Which has better reviews, Magic Wishlist & Emails or Zapify Wishlist Lab?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 57 reviews and Zapify Wishlist Lab 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Zapify Wishlist Lab lists 8 the others don’t mention, such as Custom layouts, Custom registry, Gift registry, Import and export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Zapify Wishlist Lab; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Zapify Wishlist Lab. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.