Magic Wishlist & Emails vs WL ‑ Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for WL.
The short answer
- Magic Wishlist & Emails lists 8 features WL’s listing doesn’t mention, including Add to cart, Dashboard, Email sharing.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Starter
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Growth
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Unlimited
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
- · Unlimited saved items
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Shoppers often find products they want but aren't ready to buy. This app gives your store a wishlist so customers can save those products and return to purchase them later. Both logged-in customers and guests can build a wishlist from product pages, collection pages, and search results.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Save products to a wishlist from product pages, collection cards, or search
- Send price drop emails when a saved product becomes cheaper
- Send back-in-stock emails when a saved product is available again
- Send reminder emails that bring shoppers back to products they saved
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  WL |
|---|---|---|
| Detected stores | 205 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Magic Wishlist & Emails | WL |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 57 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | WL |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Magic Wishlist & Emails | WL |
|---|---|---|
| Shopify category rank | #5(ahead) | #217 |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Jun 16, 2026 |
| Languages | 5 | 1 |
| Developer | Magic Apps | VIAV LTD |
FAQ
Magic Wishlist & Emails and WL: common questions
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 8 the others don’t mention, such as Add to cart, Dashboard, Email sharing, Email templates. WL lists 4 the others don’t mention, such as Custom layouts, In-store registry, Multiple lists, Online registry. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for WL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for WL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.