Magic Wishlist & Emails vs Wishwell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Magic Wishlist & Emails, Nov 7, 2026 for Wishwell.
The short answer
- Only Wishwell lists a free plan.
- Magic Wishlist & Emails lists 10 features Wishwell’s listing doesn’t mention, including Add to cart, Custom icons, Email sharing.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free
- · 100 reminder emails / month
- · Save-for-later button
- · Unlimited saved items
Pro
- · Priority support
- · Unlimited price-drop & restock reminders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Shoppers save things they're not ready to buy — then forget. Without a nudge when the price drops or stock returns, that intent quietly evaporates. A wishlist button on your product pages lets customers save for later.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Save-for-later button on product pages — a theme block, no code
- Price-drop reminders when a saved item's price falls
- Back-in-stock reminders when a saved item returns
- Branded win-back emails link straight to the product
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails | |
|---|---|---|
| Detected stores | 196 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 57 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $19/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 2 |
Listing
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| Shopify category rank | #5 | Not enough data |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Oct 22, 2026 |
| Languages | 5 | 1 |
| Developer | Magic Apps | datadir s. r. o. |
FAQ
Magic Wishlist & Emails and Wishwell: common questions
- Is Magic Wishlist & Emails or Wishwell cheaper?
- Only Wishwell lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 10 the others don’t mention, such as Add to cart, Custom icons, Email sharing, Email templates. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Magic Wishlist & Emails, Nov 7, 2026 for Wishwell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Magic Wishlist & Emails, Nov 7, 2026 for Wishwell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.