Magic Wishlist & Emails vs Wishlo: Wishlist & Favorites
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for Magic Wishlist & Emails, Sep 29, 2026 for Wishlo.
The short answer
- Magic Wishlist & Emails lists 5 features Wishlo’s listing doesn’t mention, including Favorites, Multi-language, Save for later.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Recover lost sales with Wishlo, a fast, no-code wishlist for your Shopify store. Let shoppers save products, return when ready, and get automatic alerts for price drops, restocks, and low inventory. Track wishlist activity, conversions, and revenue to turn shopper intent into purchases—without complicated setup or coding.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Customers save products to a wishlist as a guest or account holder
- Email customers automatically when a saved product's price drops
- Email customers when a saved item is back in stock or running low
- Customers share wishlists by link, email, or social media
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Wishlo |
|---|---|---|
| Detected stores | 230 | Not published |
| Net store change, 28 days | +11 | 0 |
| Stores added, 28 days | 13 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Magic Wishlist & Emails | Wishlo |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 60 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | Wishlo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Magic Wishlist & Emails | Wishlo |
|---|---|---|
| Shopify category rank | #5(ahead) | #108 |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Sep 17, 2026 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Linkkit |
FAQ
Magic Wishlist & Emails and Wishlo: common questions
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 5 the others don’t mention, such as Favorites, Multi-language, Save for later, Share links. Wishlo lists 2 the others don’t mention, such as Custom layouts, Multiple lists. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for Magic Wishlist & Emails, Sep 29, 2026 for Wishlo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for Magic Wishlist & Emails, Sep 29, 2026 for Wishlo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.