Magic Wishlist & Emails vs Wishl Favorites Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Magic Wishlist & Emails, Nov 4, 2026 for Wishl Favorites Wishlist.
The short answer
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 57 reviews and Wishl Favorites Wishlist 4.7 from 29 reviews.
- Magic Wishlist & Emails lists 16 features Wishl Favorites Wishlist’s listing doesn’t mention, including Add to cart, Conversion analytics, Custom branding.
Head to head
Let your customers keep a wishlist and keep them coming back!
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Basic
- · Up to 2,000 new wishlists per month + email reminders.
Premium
- · Up to 4,000 new wishlists per month + 2,000 email reminders.
Premium Plus
- · Up to 22,000 new wishlists per month + 6,000 email reminders.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Wishl App enhances the shopping experience and builds customer loyalty. Shoppers can start a wishlist with one click, and sign up to save it permanently. Sharing is easy, and notes allow for annotations. Mobile-responsive design and price drop tracking provide added convenience. Wishlist email reminders keep customers engaged and can help close more sales.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Wishl Favorites Wishlist |
|---|---|---|
| Detected stores | 198 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Magic Wishlist & Emails | Wishl Favorites Wishlist |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 57(ahead) | 29 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | Wishl Favorites Wishlist |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $9.99/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Magic Wishlist & Emails | Wishl Favorites Wishlist |
|---|---|---|
| Shopify category rank | #5(ahead) | #237 |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Jul 16, 2015 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Golden Rule Ventures |
FAQ
Magic Wishlist & Emails and Wishl Favorites Wishlist: common questions
- Which has better reviews, Magic Wishlist & Emails or Wishl Favorites Wishlist?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 57 reviews and Wishl Favorites Wishlist 4.7 from 29 reviews.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 16 the others don’t mention, such as Add to cart, Conversion analytics, Custom branding, Custom icons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Magic Wishlist & Emails, Nov 4, 2026 for Wishl Favorites Wishlist; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Magic Wishlist & Emails, Nov 4, 2026 for Wishl Favorites Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.