Magic Wishlist & Emails vs Wishcraft: Ultimate Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Magic Wishlist & Emails is detected on 163× as many Shopify stores as Wishcraft: 163 vs 1 as of Nov 5, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 55 reviews and Wishcraft 5.0 from 2 reviews.
- Only Wishcraft lists a free plan.
- Magic Wishlist & Emails lists 7 features Wishcraft’s listing doesn’t mention, including Custom branding, Custom icons, Dashboard.
Head to head
- United States
- United Kingdom
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free
- · Limited analytics
- · No customer notifications
- · No integrations
- · No merchant notifications
- · Unlimited wishlist adds
Premium
- · Checkout extensions (Shopify Plus only)
- · Full analytics
- · Full customer notifications
- · Full merchant notifications
- · Unlimited wishlist adds
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Wishlist lets browsers save products they're interested in, but are not ready to buy yet, keeping them engaged with the store between visits. The app helps customer retention and engagement - merchants can send reminders of saved products, or price drop alerts, to assist with sales. It also provides insights into customer and prospective customer behaviour.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Customers can save products to their wishlist, ready to buy later.
- Merchants can send reminders or price drop alerts to assist with sales.
- Capture shopper intent to for insights and improved inventory management.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Wishcraft |
|---|---|---|
| Detected stores | 163(ahead) | 1 |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Furniture |
| Top store countries | United States, United Kingdom, Australia | United Kingdom |
Reviews
| Measure | Magic Wishlist & Emails | Wishcraft |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 55(ahead) | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | Wishcraft |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $12.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 2 |
Listing
| Measure | Magic Wishlist & Emails | Wishcraft |
|---|---|---|
| Shopify category rank | #5 | Not enough data |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Aug 19, 2024 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Intrada |
FAQ
Magic Wishlist & Emails and Wishcraft: common questions
- Which is more popular, Magic Wishlist & Emails or Wishcraft?
- Magic Wishlist & Emails is detected on 163× as many Shopify stores as Wishcraft: 163 vs 1 as of Nov 5, 2026.
- Is Magic Wishlist & Emails or Wishcraft cheaper?
- Only Wishcraft lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Magic Wishlist & Emails or Wishcraft?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 55 reviews and Wishcraft 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 7 the others don’t mention, such as Custom branding, Custom icons, Dashboard, Email templates. Wishcraft lists 4 the others don’t mention, such as Custom layouts, Gift registry, Multiple lists, Stock alerts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.