Magic Wishlist & Emails vs Want It ‑ Modern Wishlists
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Want It.
The short answer
- Only Want It lists a free plan.
- Magic Wishlist & Emails lists 16 features Want It’s listing doesn’t mention, including Add to cart, Conversion analytics, Custom branding.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free
- · Demand reports in the admin
- · Save products without signing in
- · Shareable wishlist links
- · Shared list page in your theme
- · Wishlist drawer on product pages
Notify
- · Back-in-stock emails
- · Everything in Free
- · Price-drop emails
- · Reminder emails
- · Weekly merchant digest
Connect
- · Attentive integration
- · Audience exports
- · Everything in Notify
- · Klaviyo integration
- · Multiple lists and registries
- · Omnisend integration
Platform
- · Everything in Connect
- · Public REST API
- · Shopify POS
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Shoppers save products to a wishlist from any product or collection page, with or without an account. A guest's list is merged into their account the first time they sign in, so nothing is lost. Want It then emails them when a saved product is back in stock. In the admin you see which products are wanted most, and which are saved often but bought by nobody, so merchants can review their catalog.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Guests can save without an account, and keep the list when they sign up
- Back-in-stock emails for products a shopper already saved
- See which products are saved most, and which are saved but never bought
- Shareable lists, plus a full list page inside your own theme
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Want It |
|---|---|---|
| Detected stores | 163 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Magic Wishlist & Emails | Want It |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 55 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | Want It |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $19.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Magic Wishlist & Emails | Want It |
|---|---|---|
| Shopify category rank | #5 | #35 |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Sep 18, 2026 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Swonie Creative Design |
FAQ
Magic Wishlist & Emails and Want It: common questions
- Is Magic Wishlist & Emails or Want It cheaper?
- Only Want It lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 16 the others don’t mention, such as Add to cart, Conversion analytics, Custom branding, Custom icons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Want It; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Want It. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.