Magic Wishlist & Emails vs TValue: Wishlist Email
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Magic Wishlist & Emails is detected on 3.9× as many Shopify stores as TValue: 198 vs 51 as of Nov 8, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 57 reviews and TValue 5.0 from 12 reviews.
- Magic Wishlist & Emails lists 16 features TValue’s listing doesn’t mention, including Add to cart, Conversion analytics, Custom branding.
Head to head
- United States
- United Kingdom
- Germany
- United States
- Japan
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Give shoppers an easy way to save what they love and a reason to come back. Let customers create wishlists without an account, share favorites with friends, and return to buy anytime. Bring shoppers back automatically with wishlist reminders, discount codes, price drop and back-in-stock alerts.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Automatic theme integration with smart injection and developer-friendly setup
- Real-time wishlist alerts in popup for product updates, restock, and low stock
- Unlimited wishlist additions.
- Customization options to match your store’s design
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  TValue |
|---|---|---|
| Detected stores | 198(ahead) | 51 |
| Net store change, 28 days | +9 | +2 |
| Stores added, 28 days | 10(ahead) | 2 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, Germany | United States, Japan, Australia |
Reviews
| Measure | Magic Wishlist & Emails | TValue |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 57(ahead) | 12 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | TValue |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Magic Wishlist & Emails | TValue |
|---|---|---|
| Shopify category rank | #5(ahead) | #23 |
| Shopify App Charts | #21 in Wishlists | #25 in Wishlists |
| Built for Shopify | Yes | Yes |
| Launched | Jan 6, 2026 | Mar 5, 2026 |
| Languages | 5 | 6 |
| Developer | Magic Apps | TValueApps |
FAQ
Magic Wishlist & Emails and TValue: common questions
- Which is more popular, Magic Wishlist & Emails or TValue?
- Magic Wishlist & Emails is detected on 3.9× as many Shopify stores as TValue: 198 vs 51 as of Nov 8, 2026.
- Which has better reviews, Magic Wishlist & Emails or TValue?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 57 reviews and TValue 5.0 from 12 reviews.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 16 the others don’t mention, such as Add to cart, Conversion analytics, Custom branding, Custom icons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.