Magic Wishlist & Emails vs Super Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Magic Wishlist & Emails is detected on 7.3× as many Shopify stores as Super Wishlist: 203 vs 28 as of Nov 8, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 57 reviews and Super Wishlist 5.0 from 12 reviews.
- Only Super Wishlist lists a free plan.
- Super Wishlist lists 10 features Magic Wishlist & Emails’s listing doesn’t mention, including Alert settings, Auto-alerts, Back in stock.
Head to head
- United States
- United Kingdom
- Germany
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free
- · 100 Wishlist items
- · Customize options for button and Icon
- · Modify language
- · Public or Private wishlist
- · Report
- · Wishlist page
Basic
- · Multiple Lists
- · Share wishlist
- · Unlimited wishlist items
- · Wishlist page, popup & drawer
Advanced
- · Basic Plan +
- · Custom branding
- · Import & export wishlist Data
- · Klaviyo, Brevo Integration with Flow
- · MailChimp Integration with Flow
- · Omnisend Integration with Flow
Super
- · Advanced Plan +
- · Like functionality
- · Priority Support
- · Save for later
- · Trending wishlist Widget
- · Within scope customisation
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Super Wishlist adds a customizable wishlist experience to your Shopify store, making it easy for customers to save products they want to purchase later. Merchants can customize wishlist buttons, icons, and placements to match their store design. The app supports guest and customer wishlists, product and collection pages, wishlist sharing, and flexible display options.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Easy to integrates with your Shopify themes and start using in few minutes
- Provide like functionality which helps the drive the conversion ratio
- Auto email alerts for low-stock, restock and value drops of wishlisted items.
- Reduce cart abandonment by enabling user to save products for later.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Super Wishlist |
|---|---|---|
| Detected stores | 203(ahead) | 28 |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Animals & Pet Supplies |
| Top store countries | United States, United Kingdom, Germany | United States, India, United Kingdom |
Reviews
| Measure | Magic Wishlist & Emails | Super Wishlist |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 57(ahead) | 12 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | Super Wishlist |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Magic Wishlist & Emails | Super Wishlist |
|---|---|---|
| Shopify category rank | #5(ahead) | #31 |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Mar 14, 2024 |
| Languages | 5 | 1 |
| Developer | Magic Apps | TechnoThrone |
FAQ
Magic Wishlist & Emails and Super Wishlist: common questions
- Which is more popular, Magic Wishlist & Emails or Super Wishlist?
- Magic Wishlist & Emails is detected on 7.3× as many Shopify stores as Super Wishlist: 203 vs 28 as of Nov 8, 2026.
- Is Magic Wishlist & Emails or Super Wishlist cheaper?
- Only Super Wishlist lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Magic Wishlist & Emails or Super Wishlist?
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 57 reviews and Super Wishlist 5.0 from 12 reviews.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 3 the others don’t mention, such as Conversion analytics, Multi-language, Purchase alerts. Super Wishlist lists 10 the others don’t mention, such as Alert settings, Auto-alerts, Back in stock, Email. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.