Magic Wishlist & Emails vs Shoplistr
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Shoplistr.
The short answer
- Only Shoplistr lists a free plan.
- Magic Wishlist & Emails lists 10 features Shoplistr’s listing doesn’t mention, including Add to cart, Custom branding, Custom icons.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free
- · 1 wishlist/customer
- · 20 items/wishlist
- · Analytics access Basic counts only
- · No guest wishlists
- · No sharing or email alerts
Basic
- · 5 wishlists/customer
- · 50 items/wishlist
- · Analytics access Standard dashboard
- · Guest wishlists
- · Link sharing + price drop alerts
Pro
- · All notification types
- · All types notifications
- · Analytics export + Flow
- · Full share channels
- · Unlimited wishlists/items
Enterprise
- · All types of notifications
- · Everything in Pro
- · White-label ready capabilities
- · custom css edit
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Shoplistr enhancing the “save for later” experience for online shoppers. Customers can add products to wishlists, view them, share lists, and receive alerts on price drops or restocks. Store owners manage wishlists via Shopify Admin, tracking usage, popular products, sharing performance, and sales connections.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Easy wishlist panel on your store to view, edit, and manage items
- Clear dashboard with wishlist counts, trends, and daily growth
- Share wishlists via copy link, email, or social with one tap
- Discover your most wishlisted products and top category demand
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Shoplistr |
|---|---|---|
| Detected stores | 205 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Magic Wishlist & Emails | Shoplistr |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 57 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | Shoplistr |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Magic Wishlist & Emails | Shoplistr |
|---|---|---|
| Shopify category rank | #5(ahead) | #216 |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Jul 2, 2026 |
| Languages | 5 | 1 |
| Developer | Magic Apps | NIOGIN LLC |
FAQ
Magic Wishlist & Emails and Shoplistr: common questions
- Is Magic Wishlist & Emails or Shoplistr cheaper?
- Only Shoplistr lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 10 the others don’t mention, such as Add to cart, Custom branding, Custom icons, Email sharing. Shoplistr lists 2 the others don’t mention, such as Custom layouts, Import and export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Shoplistr; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Magic Wishlist & Emails, Oct 13, 2026 for Shoplistr. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.