Magic Wishlist & Emails vs Sellify ‑ Wishlist & Compare
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Magic Wishlist & Emails, Oct 14, 2026 for Sellify.
The short answer
- Only Sellify lists a free plan.
- Sellify lists 11 features Magic Wishlist & Emails’s listing doesn’t mention, including Animations, Announcement bar, Cart page.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free Access
- · Announcement Bar
- · Limited Access of Compare Feature
- · Limited Access of Save For later
- · Limited Access of Wishlist Feature
- · Product Carousel
Full Access
- · All features included in free
- · Fully Customisable Announcement bar
- · Fully Customisable Product Carousel
- · Unlimited Compression with Customisation
- · Unlimited Save For later
- · Unlimited Wishlist with Customisation
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Replace 5 separate apps with one complete storefront engagement solution. Add Wishlist & Save for Later to recover lost sales, help customers decide faster with Product Compare, grab attention with Announcement Bar & showcase products with a beautiful Carousel. No coding needed. Works with all Shopify themes. One dashboard for everything. Setup in under 5 minutes.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Wishlist buttons let shoppers save products and return to buy later.
- Product comparison helps customers evaluate items side-by-side.
- Save for Later moves cart items to a wishlist instead of removing them.
- Product carousel displays curated products for easier browsing.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails |  Sellify |
|---|---|---|
| Detected stores | 185 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Magic Wishlist & Emails | Sellify |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 55 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | Sellify |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 2 |
Listing
| Measure | Magic Wishlist & Emails | Sellify |
|---|---|---|
| Shopify category rank | #5(ahead) | #116 |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Apr 28, 2026 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Sellify |
FAQ
Magic Wishlist & Emails and Sellify: common questions
- Is Magic Wishlist & Emails or Sellify cheaper?
- Only Sellify lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 10 the others don’t mention, such as Conversion analytics, Dashboard, Email sharing, Email templates. Sellify lists 11 the others don’t mention, such as Animations, Announcement bar, Cart page, Color and font. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Magic Wishlist & Emails, Oct 14, 2026 for Sellify; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Magic Wishlist & Emails, Oct 14, 2026 for Sellify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.