Magic Wishlist & Emails vs Save it
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- Only Save it lists a free plan.
- Magic Wishlist & Emails lists 4 features Save it’s listing doesn’t mention, including Email sharing, Favorites, Save for later.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Free
- · Guest & customer wishlists
- · See the last 100 saved items
- · Top products & price range insights
- · Unlimited saving for shoppers
- · Wishlist button on product pages & cards
- · Wishlist page with add to cart
Pro
- · Campaign lists: reminders, drops & BIS
- · Conversion, activity & top customer ana
- · Custom icons, colors & button styles
- · Everything in Free
- · Klaviyo sync
- · See every saved item and who saved it
Plus
- · Automatic emails: reminders, drops & BIS
- · Everything in Pro
- · Multiple email templates
- · Trending products analytics
- · Up to 10,000 emails/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
Save It adds a wishlist to your store with no code. Shoppers tap a heart on product pages and collection cards to save items, as guests or logged in, and find them on a wishlist page with add to cart. Guest wishlists move to the customer's account when they log in. See what shoppers want: top saved products, conversions and revenue from wishlist items.
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Wishlist buttons on product pages and collection cards, styled to your brand
- Guest wishlists that move to the customer's account at login
- Analytics: top saved products, conversions and revenue from wishlists
- Klaviyo sync to use wishlist data in your own campaigns
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails | |
|---|---|---|
| Detected stores | 185 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 10 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 55 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $9.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| Shopify category rank | #5 | Not enough data |
| Shopify App Charts | #21 in Wishlists | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2026 | Nov 6, 2026 |
| Languages | 5 | 1 |
| Developer | Magic Apps | Logdock |
FAQ
Magic Wishlist & Emails and Save it: common questions
- Is Magic Wishlist & Emails or Save it cheaper?
- Only Save it lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magic Wishlist & Emails lists 4 the others don’t mention, such as Email sharing, Favorites, Save for later, Social sharing. Save it lists 3 the others don’t mention, such as Custom layouts, Import and export, Stock alerts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.