Magefan: AI Store Manager vs Pulse: AI Store Agent
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 9, 2026 for Magefan, Oct 14, 2026 for Pulse.
The short answer
- Only Pulse lists a free plan.
- Pulse lists 10 features Magefan’s listing doesn’t mention, including AI assistance, Bulk edit, Descriptions.
Head to head
Free
- · 50 AI messages/day
- · Claude Haiku 4.5
- · Insights + read actions
- · Manual approval on every write action
Pro
- · 500 AI messages/day
- · All Claude models (Sonnet 4.6 + Haiku 4
- · Auto-approve trusted actions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMagefan AI Store Manager is an assistant that lives in your Shopify admin and does store tasks you describe in plain language. Instead of clicking through screens, you write what you need: create or update products, tag customers, fulfill or refund orders, set up discounts, edit pages and blog posts. The assistant answers questions about your orders, customers and inventory, and reports what it changed.
Pulse connects Anthropic's Claude models to your Shopify store. Ask anything about orders, products, inventory, and customers in plain language and get instant, clear answers. Beyond insights, Pulse acts: update prices and product details, adjust inventory, create and edit discounts, change order status, and manage customer tags — all from chat.
- Create and update products, collections and discounts from a chat message
- Fulfill, refund, tag or cancel orders by asking in plain language
- Find and update customers, manage their tags and review order history
- Write and edit store pages and blog posts without leaving the chat
- Chat with Claude about your store — Ask Claude anything about averything
- Runs store actions for you — Update prices, inventory, discounts, orders, and ta
- Approval and undo on every action — Approve each change or auto-run trusted ones
- AI insights, no reports needed — Surfaces low stock and revenue risks automatic
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magefan |  Pulse |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Magefan | Pulse |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Magefan and Pulse: common questions
- Is Magefan or Pulse cheaper?
- Only Pulse lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Magefan lists 6 the others don’t mention, such as Customer tags, Order fulfillment, Order processing, Order tags. Pulse lists 10 the others don’t mention, such as AI assistance, Bulk edit, Descriptions, Discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 9, 2026 for Magefan, Oct 14, 2026 for Pulse; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 9, 2026 for Magefan, Oct 14, 2026 for Pulse. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.