Lutiq vs WorkMagic Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- WorkMagic Attribution is detected on 106× as many Shopify stores as Lutiq: 211 vs 2 as of Nov 5, 2026.
- WorkMagic Attribution lists 4 features Lutiq’s listing doesn’t mention, including Automated campaigns, Bid optimization, Custom audiences.
Head to head
- United States
- Netherlands
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost paid ad clicks land on a generic store page that wasn't built for the campaign that brought the visitor. Lutiq solves this by generating multiple on-brand landing page variants from your store's products, copy, design system, reviews, and media, then routing each ad click to the version most relevant to the campaign and shopper.
WorkMagic makes it simple to measure and optimize for what really matters, incrementality. We combine incrementality testing with data-driven attribution, empowering brands to easily optimize their ad campaigns at all levels of granularity for incrementality. WorkMagic provides a source of truth for the true impact of all your channels and campaigns.
- Lutiq creates multiple on-brand page variants using your products, copy, design,
- Each ad click is matched to the landing page most relevant to the context
- More traffic flows to the variants that perform and underperformers are retired
- Attribution - custom incrementality adjusted attribution model
- Incrementality Tests - learn the true impact of your ads
- AI Insights - creative, customer, and product insights
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  WorkMagic Attribution | |
|---|---|---|
| Detected stores | 2 | 211(ahead) |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | 62% |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Not published | United States, Netherlands, Canada |
Reviews
| Measure | WorkMagic Attribution | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | WorkMagic Attribution | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | WorkMagic Attribution | |
|---|---|---|
| Shopify category rank | Not enough data | #89 |
| Shopify App Charts | Not on this week’s charts | #2 on Big-brand picks in Ads |
| Built for Shopify | No | No |
| Launched | Aug 24, 2026 | Oct 23, 2023 |
| Languages | 1 | 1 |
| Developer | Lutiq | WorkMagic |
FAQ
Lutiq and WorkMagic Attribution: common questions
- Which is more popular, Lutiq or WorkMagic Attribution?
- WorkMagic Attribution is detected on 106× as many Shopify stores as Lutiq: 211 vs 2 as of Nov 5, 2026.
- What features does each app list that the other doesn’t?
- Lutiq lists 3 the others don’t mention, such as A/B testing, AI optimization, AI targeting. WorkMagic Attribution lists 4 the others don’t mention, such as Automated campaigns, Bid optimization, Custom audiences, Platform. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.