Lurk ‑ Dynamic Pricing vs SKU Surf

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Lurk, Oct 27, 2026 for SKU Surf.

The short answer

  • Only Lurk lists a free plan. Paid plans start at $49/month for Lurk and $39/month for SKU Surf.
  • Lurk lists 10 features SKU Surf’s listing doesn’t mention, including Analytics, Auto-repricing, Dashboards.

Head to head

App Store reviews

Lurk: 7
SKU Surf: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Pricing optimization
  • Pricing optimization
Languages
  • English
  • English
Launched
Mar 28, 2025
Jun 4, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
4 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JulAugFebMayJunJulLurk ‑ Dynamic Pricing: 2 reviews in July 2025Lurk ‑ Dynamic Pricing: 1 reviews in August 2025Lurk ‑ Dynamic Pricing: 2 reviews in February 2026Lurk ‑ Dynamic Pricing: 1 reviews in May 2026Lurk ‑ Dynamic Pricing: 1 reviews in June 2026Lurk ‑ Dynamic Pricing: 4 reviews in July 2026
LurkSKU SurfCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $199/month
$39/month
Plans
FreeFree
  • · 1x per day price updates
  • · 5 SKUs
  • · 5 competitors per SKU
  • · Automatic price adjustment rules
  • · Real-time price adjustment alerts
Basic$49/month
10-day free trial
  • · 10 competitors per SKU
  • · 250 SKUs
  • · 2x per day price updates
  • · Automatic price adjustment rules
  • · Real-time price adjustment alerts
Business$99/month
10-day free trial
  • · 1000 SKUs
  • · 2x per day price updates
  • · Automatic price adjustment rules
  • · Real-time price adjustment alerts
  • · Unlimited competitors per SKU
Enterprise$199/month
  • · 2x per day price updates
  • · 5000 SKUs
  • · Automatic price adjustment rules
  • · Real-time price adjustment alerts
  • · Unlimited competitors per SKU
Professional$39/month
14-day free trial
Coverage
12 of 12 features100%
2 of 12 features17%
Unique strengths
  • Analytics
  • Auto-repricing
  • Dashboards
  • Filters
  • +6 more
—
Pricing optimization
100%12/12
17%2/12
Monitoring
100%8/8
13%1/8
Pricing management
100%4/4
25%1/4
1020onlybothonly
LurkSKU Surf12 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Lurk4.4(7)SKU SurfNo rating yet
Works with also listed by another
—
—
How it sells itself

Monitor competitor prices and adjust your store pricing in real time with automatic pricing rules. Beat or match competitor prices while protecting your minimum margin. Lurk tracks any website using AI crawler, just add a URL and start competitor tracking instantly. Save hours of manual price checks, react to market changes faster, and use competitor price history reports to optimize pricing and increase profits.

Compare your price with tracked competitor prices in Shopify. Review suggested matches or add known product URLs, then follow daily changes and configure alerts. You keep control of pricing: SKU Surf does not reprice your products. Price-difference comparisons require a single-variant Shopify product and a healthy tracked price in the same currency, checked within 26 hours.

Key points
  • Boost profits by automatically adjusting price with our dynamic pricing rules
  • Save hours every week with our automated competitor price tracking solution
  • Enable price match or beat competitor prices by a predefined margin
  • React instantly to competitor price changes with our hands-off solution
  • Track up to 300 products across competitor channels
  • Review AI-suggested competitor URLs before tracking
  • See daily changes and MAP-style flags inside Shopify
Screenshots
Daily competitor page scraping
Simple, intuitive price tracking dashboardLurk - automatic competitor price trackingOptimize your pricing strategy with our intuitive pricing rules
SKU Surf product coverage dashboard
Filtered product coverage resultsManual competitor URL entryCompetitor match review queue

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureLurkSKU Surf
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureLurkSKU Surf
App Store rating4.4 ★Not published
App Store reviews7Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureLurkSKU Surf
Free planYesNot listed
Lowest paid monthly plan$49/month$39/month(ahead)
Longest free trial10 days14 days
Plans listed41

Listing

MeasureLurkSKU Surf
Shopify category rank#90(ahead)in Pricing optimization#325in Pricing optimization
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMar 28, 2025Jun 4, 2026
Languages1English1English
DeveloperAppToScaleRaj Patel

FAQ

Lurk and SKU Surf: common questions

Is Lurk or SKU Surf cheaper?
Only Lurk lists a free plan. Paid plans start at $49/month for Lurk and $39/month for SKU Surf. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Lurk lists 10 the others don’t mention, such as Analytics, Auto-repricing, Dashboards, Filters. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Lurk, Oct 27, 2026 for SKU Surf; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Lurk, Oct 27, 2026 for SKU Surf. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.