Lumora: AI Copy & Photos vs ShelfCopy ‑ AI Descriptions+SE
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for Lumora, Oct 14, 2026 for ShelfCopy.
The short answer
- Only Lumora lists a free plan. Paid plans start at $12/month for Lumora and $19/month for ShelfCopy.
- Lumora lists 8 features ShelfCopy’s listing doesn’t mention, including Bulk editing, Collection descriptions, Collection SEO.
Head to head
Free
- · 10 writing runs a month
- · 2 generated images a month
- · 5 photo upscales a month
- · Brand voice, bulk runs, version history
Starter
- · 100 photo upscales a month
- · 30 generated images a month
- · 300 writing runs a month
- · Everything in Free
Growth
- · 1,000 writing runs a month
- · 100 generated images a month
- · 400 photo upscales a month
- · Everything in Free
Starter
- · 100 generations per month
- · Descriptions and meta tags
- · Image alt-text
- · Product JSON-LD schema
Growth
- · 500 generations per month
- · Brand voice tuning
- · Bulk mode for full catalog
- · Everything in Starter
Scale
- · 2,000 generations per month
- · Everything in Growth
- · Multi-store support
- · Priority handling
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLumora writes product and collection descriptions, SEO titles, meta descriptions and image alt text in the brand voice you set once. Write for one product or select many, read each draft beside your current text, refine it with a click, then apply it. You approve every change by default, and every earlier version is kept so you can restore it.
ShelfCopy generates SEO-optimized product descriptions, meta titles, meta descriptions, image alt-text, and Product JSON-LD schema for any product in your catalog. Every generation goes through a side-by-side diff preview before anything publishes — you stay in control. Bulk mode targets only the products that need it: missing meta tags, empty alt-text, or your full active catalog.
- Draft descriptions, SEO titles and meta descriptions in your brand voice
- Read each draft next to your current text, refine it, then apply it
- Write alt text for product images, one image or the whole catalogue
- Make lifestyle shots from one product photo, in the scene you choose
- Generate descriptions, meta tags, alt-text, and Product schema in one click
- Side-by-side diff preview before any change is written to your store
- Bulk mode targets products missing meta tags or empty image alt-text
- Choose from 5 brand voices and a target audience to tune output
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ShelfCopy | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ShelfCopy | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Lumora and ShelfCopy: common questions
- Is Lumora or ShelfCopy cheaper?
- Only Lumora lists a free plan. Paid plans start at $12/month for Lumora and $19/month for ShelfCopy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Lumora lists 8 the others don’t mention, such as Bulk editing, Collection descriptions, Collection SEO, Image editing. ShelfCopy lists 2 the others don’t mention, such as Auto-optimization, Titles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for Lumora, Oct 14, 2026 for ShelfCopy; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for Lumora, Oct 14, 2026 for ShelfCopy. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.