Luma: Price Watcher vs Pricefy | A.I. Dynamic Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Luma, Nov 2, 2026 for Pricefy.
The short answer
- On the Shopify App Store: Luma 5.0 from 1 reviews and Pricefy 4.5 from 98 reviews.
- Both list a free plan. Paid plans start at $10/month for Luma and $49/month for Pricefy.
- Pricefy lists 9 features Luma’s listing doesn’t mention, including Analytics, Auto-matching, Auto-repricing.
Head to head
Monitor Your Competitor Price With A Click
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100 Customer email notifications
- · 50 Personal watcher discounts
- · 50 Price watchers
- · All features
Small
- · 200 Personal watcher discounts/month
- · 200 Price watchers/month
- · 400 Customer email notifications/month
- · All features
Medium
- · 1000 Customer email notifications/month
- · 500 Personal watcher discounts/month
- · 500 Price watchers/month
- · All features
Large
- · 1000 Customer email notifications/month
- · All features
- · Unlimited personal watcher discounts
- · Unlimited price watchers
Free
- · 3 Competitors
- · Competitor Stock Monitoring
- · Daily (1) Price Update
- · Up to 50 SKUs
Starter
- · Competitor Stock Monitoring
- · Daily (2) Price Update
- · Instant Reports
- · Marketplace Analysis
- · Unlimited Competitors
- · Up to 100 SKUs
Pro
- · Daily (2) Price Update
- · Daily Price Change Notification
- · Marketplace Analysis
- · Repricing
- · Unlimited competitors
- · Up to 2000 SKUs
Business
- · Auto-Repricing
- · Daily (2) Price Update
- · Daily Price Change Notification
- · Marketplace Analysis
- · Unlimited competitors
- · Up to 15000 SKUs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdd a Price Watcher widget to your product page, allowing customers to subscribe to price changes. They’ll receive notifications when a product's price matches their set conditions. Analyze price watcher's data with reports, identify popular products, and create personalized discounts to drive sales. By meeting customer expectations with this app, you can enhance engagement and effectively manage conversions.
Pricefy makes Dynamic Pricing simple and automated. Discover competitors across the web, monitor price and stock changes, and let AI automatically match competitor products with yours, reducing hours of manual work.
- Easy to install and customize the watcher block to match your brand
- Notify users when a product meets their preferred conditions
- Create personalized discounts to encourage customers to complete their purchase
- View and manage subscriptions and discounts with powerful filters
- Competitor discovery & auto-matching
- Dynamic pricing
- Competitors data insight and personalized reports
- Beautiful charts
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Luma |  Pricefy |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Luma | Pricefy |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.5 ★ |
| App Store reviews | 1 | 98(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 4% |
FAQ
Luma and Pricefy: common questions
- Is Luma or Pricefy cheaper?
- Both list a free plan. Paid plans start at $10/month for Luma and $49/month for Pricefy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Luma or Pricefy?
- On the Shopify App Store: Luma 5.0 from 1 reviews and Pricefy 4.5 from 98 reviews.
- What features does each app list that the other doesn’t?
- Luma lists 3 the others don’t mention, such as Custom pricing, Percentage discounts, Price negotiation. Pricefy lists 9 the others don’t mention, such as Analytics, Auto-matching, Auto-repricing, Competitor tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Luma, Nov 2, 2026 for Pricefy; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Luma, Nov 2, 2026 for Pricefy. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.