Luma: Price Watcher vs Price Mirror ‑ Dynamic Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Luma, Oct 27, 2026 for Price Mirror.
The short answer
- On the Shopify App Store: Luma 5.0 from 1 reviews and Price Mirror 5.0 from 9 reviews.
- Both list a free plan. Paid plans start at $10/month for Luma and $29/month for Price Mirror.
- Price Mirror lists 9 features Luma’s listing doesn’t mention, including Analytics, Auto-matching, Auto-repricing.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100 Customer email notifications
- · 50 Personal watcher discounts
- · 50 Price watchers
- · All features
Small
- · 200 Personal watcher discounts/month
- · 200 Price watchers/month
- · 400 Customer email notifications/month
- · All features
Medium
- · 1000 Customer email notifications/month
- · 500 Personal watcher discounts/month
- · 500 Price watchers/month
- · All features
Large
- · 1000 Customer email notifications/month
- · All features
- · Unlimited personal watcher discounts
- · Unlimited price watchers
Free
- · 14 days free trial only
- · 24*7 dedicated support
- · 5 products prices update on Shopify
- · Advanced analytics dashboard
- · Auto fetch 2 competitor / products
- · Track 5 products
Basic
- · 10 products prices update on Shopify
- · 24*7 dedicated support
- · Advanced analytics dashboard
- · Auto fetch 2 competitor / products
- · Track 10 product
Standard
- · 24*7 dedicated support
- · 50 products prices update on Shopify
- · Advanced analytics dashboard
- · Auto fetch 5 competitor / products
- · Track 50 product
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdd a Price Watcher widget to your product page, allowing customers to subscribe to price changes. They’ll receive notifications when a product's price matches their set conditions. Analyze price watcher's data with reports, identify popular products, and create personalized discounts to drive sales. By meeting customer expectations with this app, you can enhance engagement and effectively manage conversions.
Track competitor prices, monitor price changes, and automate dynamic pricing with Price Mirror. Add competitor products manually or automatically, compare prices, and set smart repricing rules with minimum and maximum price limits. Display competitor price comparisons directly on your Shopify product pages to build shopper trust and drive conversions.
- Easy to install and customize the watcher block to match your brand
- Notify users when a product meets their preferred conditions
- Create personalized discounts to encourage customers to complete their purchase
- View and manage subscriptions and discounts with powerful filters
- Monitor competitor product prices in real time.
- Set limits and define minimum and maximum price ranges to protect your margins.
- Show shoppers how your prices compare to competitors directly on product pages.
- Build transparency that keeps customers from leaving to “check elsewhere.”
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Luma |  Price Mirror |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Luma | Price Mirror |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 9(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Luma | Price Mirror |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $29/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Luma | Price Mirror |
|---|---|---|
| Shopify category rank | #213 | #53(ahead) |
| Shopify App Charts | Not on this week’s charts | #5 on Pricing moves in Pricing optimization |
| Built for Shopify | No | No |
| Launched | Apr 23, 2025 | Sep 30, 2025 |
| Languages | 1 | 1 |
| Developer | bigstepscenter@gmail.com | 99 Ecommerce Experts |
FAQ
Luma and Price Mirror: common questions
- Is Luma or Price Mirror cheaper?
- Both list a free plan. Paid plans start at $10/month for Luma and $29/month for Price Mirror. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Luma or Price Mirror?
- On the Shopify App Store: Luma 5.0 from 1 reviews and Price Mirror 5.0 from 9 reviews.
- What features does each app list that the other doesn’t?
- Luma lists 3 the others don’t mention, such as Percentage discounts, Price alerts, Price negotiation. Price Mirror lists 9 the others don’t mention, such as Analytics, Auto-matching, Auto-repricing, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Luma, Oct 27, 2026 for Price Mirror; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Luma, Oct 27, 2026 for Price Mirror. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.