Luma: Price Watcher vs Lurk ‑ Dynamic Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: Luma 5.0 from 1 reviews and Lurk 4.4 from 11 reviews.
- Both list a free plan. Paid plans start at $10/month for Luma and $49/month for Lurk.
- Lurk lists 9 features Luma’s listing doesn’t mention, including Analytics, Auto-repricing, Competitor tracking.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100 Customer email notifications
- · 50 Personal watcher discounts
- · 50 Price watchers
- · All features
Small
- · 200 Personal watcher discounts/month
- · 200 Price watchers/month
- · 400 Customer email notifications/month
- · All features
Medium
- · 1000 Customer email notifications/month
- · 500 Personal watcher discounts/month
- · 500 Price watchers/month
- · All features
Large
- · 1000 Customer email notifications/month
- · All features
- · Unlimited personal watcher discounts
- · Unlimited price watchers
Free
- · 1x per day price updates
- · 5 SKUs
- · 5 competitors per SKU
- · Automatic price adjustment rules
- · Real-time price adjustment alerts
Basic
- · 10 competitors per SKU
- · 250 SKUs
- · 2x per day price updates
- · Automatic price adjustment rules
- · Real-time price adjustment alerts
Business
- · 1000 SKUs
- · 2x per day price updates
- · Automatic price adjustment rules
- · Real-time price adjustment alerts
- · Unlimited competitors per SKU
Enterprise
- · 2x per day price updates
- · 5000 SKUs
- · Automatic price adjustment rules
- · Real-time price adjustment alerts
- · Unlimited competitors per SKU
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAdd a Price Watcher widget to your product page, allowing customers to subscribe to price changes. They’ll receive notifications when a product's price matches their set conditions. Analyze price watcher's data with reports, identify popular products, and create personalized discounts to drive sales. By meeting customer expectations with this app, you can enhance engagement and effectively manage conversions.
Monitor competitor prices and adjust your store pricing in real time with automatic pricing rules. Beat or match competitor prices while protecting your minimum margin. Lurk tracks any website using AI crawler, just add a URL and start competitor tracking instantly. Save hours of manual price checks, react to market changes faster, and use competitor price history reports to optimize pricing and increase profits.
- Easy to install and customize the watcher block to match your brand
- Notify users when a product meets their preferred conditions
- Create personalized discounts to encourage customers to complete their purchase
- View and manage subscriptions and discounts with powerful filters
- Boost profits by automatically adjusting price with our dynamic pricing rules
- Save hours every week with our automated competitor price tracking solution
- Enable price match or beat competitor prices by a predefined margin
- React instantly to competitor price changes with our hands-off solution
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Luma |  Lurk |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Luma | Lurk |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.4 ★ |
| App Store reviews | 1 | 11(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Luma and Lurk: common questions
- Is Luma or Lurk cheaper?
- Both list a free plan. Paid plans start at $10/month for Luma and $49/month for Lurk. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Luma or Lurk?
- On the Shopify App Store: Luma 5.0 from 1 reviews and Lurk 4.4 from 11 reviews.
- What features does each app list that the other doesn’t?
- Luma lists 3 the others don’t mention, such as Custom pricing, Percentage discounts, Price negotiation. Lurk lists 9 the others don’t mention, such as Analytics, Auto-repricing, Competitor tracking, Dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.