Lucky Box vs Smile: Loyalty Program Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 15, 2025 for Lucky Box, Nov 9, 2026 for Smile.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Lucky Box and $15/month for Smile.
- Smile lists 22 features Lucky Box’s listing doesn’t mention, including Cart pop-ups, Coupons, Custom programs.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 3 customizable prizes
- · Basic themes
- · Up to 50 spins per day
Pro Plan
- · Advanced analytics & insights
- · Custom themes & branding
- · Unlimited prizes
- · Unlimited spins per day
Free
- · 15+ ways to earn & redeem
- · Discounts & free shipping rewards
- · Full branding customization
- · Multi-language support (20+ languages)
- · Points, rewards & referrals
- · Up to 200 monthly orders
Essential
- · 1 integration (e.g. Klaviyo)
- · Analytics & reporting
- · Dedicated loyalty page
- · Free product rewards
- · Nudges (on-site reminders)
- · Trigger rewards with Shopify Flow
Standard
- · 2 integrations (e.g. Klaviyo, Judge.me)
- · Bonus events (e.g. 2x points weekend)
- · Embed points on product pages
- · Loyalty segments, ROI and CLV insights
- · Promote points on order thank you page
- · Subscription & gift card rewards
Growth
- · 25+ pre-built loyalty reports
- · Loyalty Hub (for signed-in members)
- · Performance benchmarks
- · Redeem at checkout (Shopify Plus)
- · Unlimited integrations
- · VIP tiers & Points expiry
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLucky Box helps merchants turn casual visitors into loyal customers by integrating gamified reward widgets into their storefronts. With just a few steps, merchants can configure themed "lucky box" widgets, define reward rules, and instantly launch them live. Whether you're running a holiday campaign or rewarding frequent buyers, Lucky Box makes it easy to create engaging incentives and track results.
Smile makes it easy to launch fully branded loyalty rewards that keep customers coming back. Give loyalty points on purchases, unlock VIP tiers, and grow with customer referrals, online and in store with Shopify POS. On Shopify Plus, members redeem at checkout. Loyalty Hub puts rewards inside customer accounts. Run 2x points weekends and VIP pricing, amplified with Klaviyo, and benchmark results against top brands.
- Let customers unlock rewards through themed lucky box popups
- Customize reward types like discounts or code
- Display interactive widgets directly on your storefront
- Track win rates, redemptions, and engagement in real time
- Encourage repeat purchases by rewarding every order with points
- Reward social actions on Instagram, TikTok, Facebook, and more
- Drive sales with points bonus events
- Integrate Smile with your favorite tools like Klaviyo, Gorgias, and 25+ others
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Lucky Box |  Smile |
|---|---|---|
| Detected stores | Not published | 45,862 |
| Net store change, 28 days | 0 | +213 |
| Stores added, 28 days | Not enough data | 567 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Lucky Box | Smile |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 4,669 |
| New reviews, 28 days | Not enough data | 40 |
| Reviewers a year or more in | Not enough data | 42% |
FAQ
Lucky Box and Smile: common questions
- Is Lucky Box or Smile cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Lucky Box and $15/month for Smile. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Smile lists 22 the others don’t mention, such as Cart pop-ups, Coupons, Custom programs, Custom rewards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 15, 2025 for Lucky Box, Nov 9, 2026 for Smile; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 15, 2025 for Lucky Box, Nov 9, 2026 for Smile. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.