Lucidly: Meta Ads Attribution vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Lucidly, Nov 9, 2026 for TrueTracked.
The short answer
- On the Shopify App Store: Lucidly 5.0 from 2 reviews and TrueTracked 5.0 from 20 reviews.
- Only Lucidly lists a free plan. Paid plans start at $39/month for Lucidly and $39/month for TrueTracked.
- TrueTracked lists 9 features Lucidly’s listing doesn’t mention, including Activity tracking, Checkout analytics, Event tracking.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 90 days of Meta Ad customers data
- · Customer demographics & geography
- · Lucidly vs UTMs performance comparison
- · New vs returning customer breakdown
- · Top-converting ads & spend analysis
Starter
- · 1 Year+ Meta-acquired customers revealed
- · Customer demographics & geography
- · Explorable and downloadable order data
- · New vs. returning customer breakdown
- · Product & first-purchase insights
- · Top-converting ads & spend analysis
Growth
- · 1 Year+ Meta-acquired customers revealed
- · Customer demographics & geography
- · Explorable and downloadable order data
- · New vs. returning customer breakdown
- · Over 500 orders per month
- · Product & first-purchase insights
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMeta tells you how many conversions it drove, but never which customers. Lucidly's matches each Meta conversion against the corresponding Shopify order allowing you to see who is new, their LTV, the products they buy, and the ads that convert new customers.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- See which Meta customers are genuinely new, repeat, or retargeted
- Know your Meta customers' 12-month LTV instantly - no waiting for new data
- Know which products acquire new customers - and what they buy next
- See which ads truly perform, ranked by verified revenue, not guesswork
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Lucidly |  TrueTracked |
|---|---|---|
| Detected stores | Not published | 31 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | Lucidly | TrueTracked |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2 | 20(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Lucidly | TrueTracked |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $39/month | $39/month |
| Longest free trial | 30 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Lucidly | TrueTracked |
|---|---|---|
| Shopify category rank | #338 | #72(ahead) |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Jul 7, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | The A Team | TrueTracked LLC |
FAQ
Lucidly and TrueTracked: common questions
- Is Lucidly or TrueTracked cheaper?
- Only Lucidly lists a free plan. Paid plans start at $39/month for Lucidly and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Lucidly or TrueTracked?
- On the Shopify App Store: Lucidly 5.0 from 2 reviews and TrueTracked 5.0 from 20 reviews.
- What features does each app list that the other doesn’t?
- Lucidly lists 4 the others don’t mention, such as AI insights, Cohort analysis, Data export, Forecasting. TrueTracked lists 9 the others don’t mention, such as Activity tracking, Checkout analytics, Event tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Lucidly, Nov 9, 2026 for TrueTracked; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Lucidly, Nov 9, 2026 for TrueTracked. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.