Lucidly: Meta Ads Attribution vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Lucidly, Nov 9, 2026 for TrueROAS.
The short answer
- On the Shopify App Store: Lucidly 5.0 from 2 reviews and TrueROAS 4.7 from 97 reviews.
- Only Lucidly lists a free plan. Paid plans start at $39/month for Lucidly and $199/month for TrueROAS.
- TrueROAS lists 6 features Lucidly’s listing doesn’t mention, including Event tracking, Funnel analysis, GDPR compliance.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 90 days of Meta Ad customers data
- · Customer demographics & geography
- · Lucidly vs UTMs performance comparison
- · New vs returning customer breakdown
- · Top-converting ads & spend analysis
Starter
- · 1 Year+ Meta-acquired customers revealed
- · Customer demographics & geography
- · Explorable and downloadable order data
- · New vs. returning customer breakdown
- · Product & first-purchase insights
- · Top-converting ads & spend analysis
Growth
- · 1 Year+ Meta-acquired customers revealed
- · Customer demographics & geography
- · Explorable and downloadable order data
- · New vs. returning customer breakdown
- · Over 500 orders per month
- · Product & first-purchase insights
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMeta tells you how many conversions it drove, but never which customers. Lucidly's matches each Meta conversion against the corresponding Shopify order allowing you to see who is new, their LTV, the products they buy, and the ads that convert new customers.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- See which Meta customers are genuinely new, repeat, or retargeted
- Know your Meta customers' 12-month LTV instantly - no waiting for new data
- Know which products acquire new customers - and what they buy next
- See which ads truly perform, ranked by verified revenue, not guesswork
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Lucidly |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 321 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Lucidly | TrueROAS |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 2 | 97(ahead) |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
Lucidly and TrueROAS: common questions
- Is Lucidly or TrueROAS cheaper?
- Only Lucidly lists a free plan. Paid plans start at $39/month for Lucidly and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Lucidly or TrueROAS?
- On the Shopify App Store: Lucidly 5.0 from 2 reviews and TrueROAS 4.7 from 97 reviews.
- What features does each app list that the other doesn’t?
- Lucidly lists 4 the others don’t mention, such as Cohort analysis, Data export, Forecasting, Segmentation. TrueROAS lists 6 the others don’t mention, such as Event tracking, Funnel analysis, GDPR compliance, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Lucidly, Nov 9, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Lucidly, Nov 9, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.