LoyaltyDog Rewards & Loyalty vs TrueLoyal
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueLoyal is detected on 5.3× as many Shopify stores as LoyaltyDog Rewards & Loyalty: 107 vs 20 as of Nov 9, 2026.
- On the Shopify App Store: LoyaltyDog Rewards & Loyalty 5.0 from 4 reviews and TrueLoyal 4.6 from 34 reviews.
- LoyaltyDog Rewards & Loyalty lists 11 features TrueLoyal’s listing doesn’t mention, including Cart discounts, Cash back, Checkout discounts.
Head to head
Make More Money; Get More Customers; Have More Sales
Data Science-driven Loyalty Rewards Program
- United Kingdom
- United States
- Canada
- United States
- Canada
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Big Dog
- · Custom Branding
- · Dashboard and Reports
- · Import/Export of Data
- · Unlimited Members
- · Unlimited Push Notifications
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureHi, I'm Lee. I built LoyaltyDog for independent retailers and hospitality businesses who want more revenue from the customers they already have — with less effort. Your members earn points, redeem rewards as cash back, and carry a branded Loyalty Pass in their smartphone wallet. Works online and in-store via Shopify POS. Detailed insights keep you growing. Your members spend more more often.
The platform brings together loyalty programs, fan communities, gamification and consumer-generated content, so brands can engage people beyond a single purchase. Receipt scanning connects in-store and online activity for a complete view of every buyer.
- Large range of incentives, including: discounts, extra points, and bundle deals
- Branded Loyalty Pass automatically stored in your customers’ mobile phones
- Personalized, targeted messaging for increased engagement with customers
- Reports, data and analytics provide actionable insights
- Award points on various activities like purchase on webiste, follow on instagram
- Reward your customers for them to burn the earned points
- Setup tier based promotions, benefits and rewards
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  LoyaltyDog Rewards & Loyalty |  TrueLoyal |
|---|---|---|
| Detected stores | 20 | 107(ahead) |
| Net store change, 28 days | 0 | −4 |
| Stores added, 28 days | 1 | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Food, Beverages & Tobacco, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | United Kingdom, United States, Canada | United States, Canada, Hong Kong |
Reviews
| Measure | LoyaltyDog Rewards & Loyalty | TrueLoyal |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.6 ★ |
| App Store reviews | 4 | 34(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | LoyaltyDog Rewards & Loyalty | TrueLoyal |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | LoyaltyDog Rewards & Loyalty | TrueLoyal |
|---|---|---|
| Shopify category rank | #171 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 13, 2020 | Sep 1, 2017 |
| Languages | 1 | 1 |
| Developer | LoyaltyDog | TrueLoyal |
FAQ
LoyaltyDog Rewards & Loyalty and TrueLoyal: common questions
- Which is more popular, LoyaltyDog Rewards & Loyalty or TrueLoyal?
- TrueLoyal is detected on 5.3× as many Shopify stores as LoyaltyDog Rewards & Loyalty: 107 vs 20 as of Nov 9, 2026.
- Which has better reviews, LoyaltyDog Rewards & Loyalty or TrueLoyal?
- On the Shopify App Store: LoyaltyDog Rewards & Loyalty 5.0 from 4 reviews and TrueLoyal 4.6 from 34 reviews.
- What features does each app list that the other doesn’t?
- LoyaltyDog Rewards & Loyalty lists 11 the others don’t mention, such as Cart discounts, Cash back, Checkout discounts, Fixed pricing. TrueLoyal lists 5 the others don’t mention, such as Coupons, Custom code, Discount codes, Free products. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.