LoyaltyDog Rewards & Loyalty vs SME Loaylty

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for LoyaltyDog Rewards & Loyalty, Oct 14, 2026 for SME Loaylty.

The short answer

  • Paid plans start at $29/month for LoyaltyDog Rewards & Loyalty and $19/month for SME Loaylty.
  • LoyaltyDog Rewards & Loyalty lists 13 features SME Loaylty’s listing doesn’t mention, including Cash back, Checkout discounts, Discounts.

Head to head

Detected stores

LoyaltyDog Rewards & Loyalty: 20
SME Loaylty: —

App Store reviews

LoyaltyDog Rewards & Loyalty: 4
SME Loaylty: —

Stores added, 28 days

LoyaltyDog Rewards & Loyalty: 1
SME Loaylty: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Make More Money; Get More Customers; Have More Sales

—
Categories
  • Loyalty and rewards
  • Discounts
  • Discounts
Languages
  • English
  • English
Launched
Jul 13, 2020
Sep 21, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
20active installs
  • Patisserie Valerie
  • Floc Brewing Ltd
  • Assai Records
  • Zapp Ecigs
  • The Cambridge Cheese Company
+15 more
0active installs
Most common store size
1,001-5,000 products25%
—
Top countries
  • United Kingdom80%
  • United States15%
  • Canada5%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012JunFebMarSepJulLoyaltyDog Rewards & Loyalty: 2 reviews in June 2021LoyaltyDog Rewards & Loyalty: 1 reviews in February 2022LoyaltyDog Rewards & Loyalty: 1 reviews in March 2023LoyaltyDog Rewards & Loyalty: 1 reviews in September 2024LoyaltyDog Rewards & Loyalty: 1 reviews in July 2025
LoyaltyDog Rewards & LoyaltySME LoayltyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$29/month
From $19 to $31/month
Plans
Big Dog$29/month
14-day free trial
  • · Custom Branding
  • · Dashboard and Reports
  • · Import/Export of Data
  • · Unlimited Members
  • · Unlimited Push Notifications
Essential Package$19/month
14-day free trial
Growth Package$31/month
14-day free trial
Coverage
15 of 19 features79%
6 of 19 features32%
Unique strengths
  • Cash back
  • Checkout discounts
  • Discounts
  • Fixed pricing
  • +9 more
  • Automations
  • Campaigns
  • Rewards
  • Tracking
Discounts
69%9/13
46%6/13
Discount types
86%6/7
29%2/7
Managing discounts
50%3/6
67%4/6
Loyalty and rewards
100%6/6
0%0/6
Program types
100%2/2
0%0/2
Rewards you can offer
100%4/4
0%0/4
1324onlybothonly
LoyaltyDog Rewards & LoyaltySME Loaylty19 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Shopify POS
  • EPOS Now
  • WooCommerce
  • POS
—
How it sells itself

Hi, I'm Lee. I built LoyaltyDog for independent retailers and hospitality businesses who want more revenue from the customers they already have — with less effort. Your members earn points, redeem rewards as cash back, and carry a branded Loyalty Pass in their smartphone wallet. Works online and in-store via Shopify POS. Detailed insights keep you growing. Your members spend more more often.

SME Loyalty connects your online store to your loyalty account so customers can earn points from eligible paid orders and redeem rewards while shopping. Merchants set the points required for a reward, the discount percentage, and an optional maximum discount. Customers verify with their phone number and SME Loyalty PIN, and eligible discounts are applied to the cart.

Key points
  • Large range of incentives, including: discounts, extra points, and bundle deals
  • Branded Loyalty Pass automatically stored in your customers’ mobile phones
  • Personalized, targeted messaging for increased engagement with customers
  • Reports, data and analytics provide actionable insights
  • Automatically award loyalty points after eligible orders are paid.
  • Let customers redeem points for eligible discounts from the cart.
  • Set reward points, discount percentage, and an optional discount cap.
  • Verify customers securely using their phone number and SME Loyalty PIN.
Screenshots
Reward only the Loyalty actions that generate revenue for you
Control the branding to for your eCommerce and Loyalty WidgetConvert Sites visitors to customers using LoyaltyDog LoyaltySimple to use Rules engine to drive promotions and interaction
Configure loyalty points and customer rewards
Customer phone number and pin veridicationCustomers redeem loyalty rewards from their cartConnect your online store to SME Loyalty

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureLoyaltyDog Rewards & LoyaltySME Loaylty
Detected stores20as of Nov 7, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 days1new and returningNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesFood, Beverages & Tobacco, Health & Beauty, Home & GardenNot published
Top store countriesUnited Kingdom, United States, CanadaNot published

Reviews

MeasureLoyaltyDog Rewards & LoyaltySME Loaylty
App Store rating5.0 ★Not published
App Store reviews4Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureLoyaltyDog Rewards & LoyaltySME Loaylty
Free planNot listedNot listed
Lowest paid monthly plan$29/month$19/month(ahead)
Longest free trial14 days14 days
Plans listed12

Listing

MeasureLoyaltyDog Rewards & LoyaltySME Loaylty
Shopify category rank#171in Loyalty and rewards#1180in Discounts
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 13, 2020Sep 21, 2026
Languages1English1English
DeveloperLoyaltyDogSME Loyalty

FAQ

LoyaltyDog Rewards & Loyalty and SME Loaylty: common questions

Is LoyaltyDog Rewards & Loyalty or SME Loaylty cheaper?
Paid plans start at $29/month for LoyaltyDog Rewards & Loyalty and $19/month for SME Loaylty. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
LoyaltyDog Rewards & Loyalty lists 13 the others don’t mention, such as Cash back, Checkout discounts, Discounts, Fixed pricing. SME Loaylty lists 4 the others don’t mention, such as Automations, Campaigns, Rewards, Tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for LoyaltyDog Rewards & Loyalty, Oct 14, 2026 for SME Loaylty; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for LoyaltyDog Rewards & Loyalty, Oct 14, 2026 for SME Loaylty. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.