S Loyalty and Rewards Program vs Pass Studio: Wallet Passes
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for S Loyalty and Rewards Program, Oct 27, 2026 for Pass Studio.
The short answer
- Only S Loyalty and Rewards Program lists a free plan. Paid plans start at $19.99/month for S Loyalty and Rewards Program and $49/month for Pass Studio.
- Pass Studio lists 8 features S Loyalty and Rewards Program’s listing doesn’t mention, including Custom rewards, Digital wallets, Events.
Head to head
Reward customers, build loyalty and grow referral sales.
- United States
- Japan
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 3 rewards of fixed amount off
- · Birthday bonus
- · Custom logo & theme
- · Multi-language support
- · Shopper notifications
- · Up to 100 monthly orders
Basic - Premium
- · *Subject to plan
- · 5-20 rewards*
- · 50-1000 monthly orders*
- · Advanced options
- · Bonus points campaign
- · Free features+
Higher Volume
- · *Ask for details
- · 1000+ monthly orders*
- · 20+ rewards
- · Free loyalty interfaces design
- · No S Loyalty branding
- · Premium features+
Free
- · 5,000 free credits on signup (promo)
- · All pass types and integrations
- · Apple & Google Wallet passes
- · Pay-as-you-go credits, no monthly fee
Growth
- · 2,000 credits per month, roll over
- · Bulk pushes: 1 credit per 50 holders
- · Scans: 1 credit per 15-minute window
- · White-label passes, no Pass Studio brand
Pro
- · 10,000 credits per month, roll over
- · Highest volume allowances
- · Same discounted metering as Growth
- · White-label passes, no Pass Studio brand
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSee why other Shopify and Shopify Plus merchants use S Loyalty to build customer loyalty and grow store sales! S Loyalty offers rewards, personalized bonuses and points based campaigns to give your customers more reasons to come back. We make it easy to use your loyalty program to engage customers with personalized rewards and custom campaigns.
Pass Studio issues branded Apple Wallet and Google Wallet passes. When an order is paid, the customer gets an email with their pass - a loyalty card or coupon with points and a scannable code. Works alongside Smile, LoyaltyLion or any program you run, with updates pushed to their phone when something changes.
- Offer “Pay with Points”, “Free Shipping” or percentage and fixed amount rewards
- Holiday bonuses, birthday rewards, special points events, extra point campaigns
- Personalized features: “Welcome” and “Birthday” bonuses and “Thank You” messages
- Check customer purchasing and point redemption history, and export the data
- Auto-issue wallet passes when an order is paid
- Loyalty points and rewards update live on the pass via push
- Design passes visually — logo, colors, fields, barcode
- Unique discount codes created and voided automatically on redemption
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  S Loyalty and Rewards Program |  Pass Studio |
|---|---|---|
| Detected stores | 237 | Not published |
| Net store change, 28 days | −3 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Japan, Canada | Not published |
Reviews
| Measure | S Loyalty and Rewards Program | Pass Studio |
|---|---|---|
| App Store rating | 4.4 ★ | Not published |
| App Store reviews | 235 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | S Loyalty and Rewards Program | Pass Studio |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19.99/month(ahead) | $49/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | S Loyalty and Rewards Program | Pass Studio |
|---|---|---|
| Shopify category rank | #384 | #98(ahead) |
| Shopify App Charts | #22 in Loyalty and rewards | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 9, 2012 | Jul 15, 2026 |
| Languages | 1 | 1 |
| Developer | S Loyalty | Pass Studio |
FAQ
S Loyalty and Rewards Program and Pass Studio: common questions
- Is S Loyalty and Rewards Program or Pass Studio cheaper?
- Only S Loyalty and Rewards Program lists a free plan. Paid plans start at $19.99/month for S Loyalty and Rewards Program and $49/month for Pass Studio. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- S Loyalty and Rewards Program lists 2 the others don’t mention, such as Cash back, Cash back programs. Pass Studio lists 8 the others don’t mention, such as Custom rewards, Digital wallets, Events, Gift cards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for S Loyalty and Rewards Program, Oct 27, 2026 for Pass Studio; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for S Loyalty and Rewards Program, Oct 27, 2026 for Pass Studio. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.