Loyal • Customer Segments vs The Second Order
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $4.99/month for Loyal • Customer Segments and $10/month for The Second Order.
- The Second Order lists 8 features Loyal • Customer Segments’s listing doesn’t mention, including Abandoned cart, Benchmarking, Checkout analytics.
Head to head
Analyze customers | Export & run campaigns | Improve retention
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
All Inclusive
Repeat Healthcheck
- · Connect repeat rate across variables
- · Customer Cohorts wise repeat
- · Customer repeat rate and repeat revenue
- · Discount vs Repeat
- · New versus repeat revenue trends
- · Order Stage repeat funnel O1, O2, O3+
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUse this powerful tool to segment your customers based on recency, frequency, and monetary data. Automatically tag customers and integrate with Klaviyo to create targeted marketing campaigns and personalized experiences that increase customer loyalty and drive sales. This app makes it easy to grow your business by targeting the right customers with the right messaging. Try it out and see the results for yourself.
Scaling on the wrong product drains capital fast. Standard dashboards mislead you by mixing brand-new buyers with mature cohorts. This app gives you operational clarity to invest marketing spend with confidence. Know exactly which campaigns build long-term customer contribution. Stop pausing winning ads during temporary datalags. Catch margin erosion early when repeat sales rely on heavy discounts.
- Customer Segmentation – Segment customers by their loyalty
- Store Analytics – Monitor your customer lifetime value and retention rate
- Automatic Customer Tagging – Directly in Shopify
- Weekly Email Summary – See how your customer base and retention changed weekly
- Shows you the important info why customers aren't coming back for a second order
- Identifies which retention condition is blocking your second purchase
- Prioritises recommendations so you: product, timing, recall, friction, or switch
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Loyal • Customer Segments |  The Second Order |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Loyal • Customer Segments | The Second Order |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 11 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Loyal • Customer Segments | The Second Order |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $10/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Loyal • Customer Segments | The Second Order |
|---|---|---|
| Shopify category rank | #332(ahead) | #595 |
| Shopify App Charts | #16 on Featured by Shopify in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 28, 2021 | Jul 30, 2026 |
| Languages | 1 | 1 |
| Developer | Digismoothie | Meduit Labs |
FAQ
Loyal • Customer Segments and The Second Order: common questions
- Is Loyal • Customer Segments or The Second Order cheaper?
- Paid plans start at $4.99/month for Loyal • Customer Segments and $10/month for The Second Order. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Loyal • Customer Segments lists 2 the others don’t mention, such as Data export, Historical analysis. The Second Order lists 8 the others don’t mention, such as Abandoned cart, Benchmarking, Checkout analytics, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.