Loyal • Customer Segments vs Metrilo Growth Platform
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- On the Shopify App Store: Loyal • Customer Segments 5.0 from 11 reviews and Metrilo Growth Platform 5.0 from 2 reviews.
- Paid plans start at $4.99/month for Loyal • Customer Segments and $119/month for Metrilo Growth Platform.
- Loyal • Customer Segments lists 7 features Metrilo Growth Platform’s listing doesn’t mention, including AI insights, Analytics dashboard, Data export.
Head to head
Analyze customers | Export & run campaigns | Improve retention
Instant ecommerce analytics, powerful CRM and email marketing
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
All Inclusive
Essential
- · Improve marketing efficiency
- · Optimise product management
- · Track sales and revenue
Pro
- · Monitor customer journey
- · Segment customer database
- · Stay on top of customer retention
- · Track customer behaviour
Premium
- · Automate email marketing
- · Gather customer feedback
- · Increase repeat sales
- · Personalise customer experience
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUse this powerful tool to segment your customers based on recency, frequency, and monetary data. Automatically tag customers and integrate with Klaviyo to create targeted marketing campaigns and personalized experiences that increase customer loyalty and drive sales. This app makes it easy to grow your business by targeting the right customers with the right messaging. Try it out and see the results for yourself.
Built for the modern ecommerce brand owners, Metrilo's analytics tools provide marketing and sales insights and uncover untapped opportunities. The built-in customer engagement tools let you create premium experiences to boost your brand and drive repeat sales. Your brand grows thanks to smart use of data and customer retention.
- Customer Segmentation – Segment customers by their loyalty
- Store Analytics – Monitor your customer lifetime value and retention rate
- Automatic Customer Tagging – Directly in Shopify
- Weekly Email Summary – See how your customer base and retention changed weekly
- Ecommerce analytics and in depth insights to optimise your marketing efforts
- Customer database gives customer-centric brands the power of behavior insights.
- Integrated email marketing functionality makes all data usable for campaigns
- Advanced customer retention analysis that helps get more from your customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Loyal • Customer Segments |  Metrilo Growth Platform |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Loyal • Customer Segments | Metrilo Growth Platform |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 11(ahead) | 2 |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Loyal • Customer Segments | Metrilo Growth Platform |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $4.99/month(ahead) | $119/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Loyal • Customer Segments | Metrilo Growth Platform |
|---|---|---|
| Shopify category rank | #332(ahead) | #425 |
| Shopify App Charts | #16 on Featured by Shopify in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 28, 2021 | Aug 3, 2017 |
| Languages | 1 | 1 |
| Developer | Digismoothie | Metrilo |
FAQ
Loyal • Customer Segments and Metrilo Growth Platform: common questions
- Is Loyal • Customer Segments or Metrilo Growth Platform cheaper?
- Paid plans start at $4.99/month for Loyal • Customer Segments and $119/month for Metrilo Growth Platform. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Loyal • Customer Segments or Metrilo Growth Platform?
- On the Shopify App Store: Loyal • Customer Segments 5.0 from 11 reviews and Metrilo Growth Platform 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- Loyal • Customer Segments lists 7 the others don’t mention, such as AI insights, Analytics dashboard, Data export, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.