Looqer vs Merch ‑ Shop The Look
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Looqer, Nov 7, 2026 for Merch.
The short answer
- Only Merch lists a free plan. Paid plans start at $3.50/month for Looqer and $49/month for Merch.
- Merch lists 8 features Looqer’s listing doesn’t mention, including AI recommendations, Click-through rates, Conversion rates.
Head to head
Starter
- · 1,000 quizzes / month
- · 2 widget versions
Growth
- · 5 widget versions
- · 5,000 quizzes / month
- · Full analytics
- · Remove Looqer badge
Pro
- · Custom branding
- · Full analytics
- · Priority support
- · Remove Looqer badge
- · Unlimited quizzes / month
- · Unlimited widget versions
Free
- · 25 hand-built looks included
- · 3 AI-generated look included
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
- · Live storefront teaser look
Starter
- · 25 hand-built looks included
- · 50 AI-generated look included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Starter Plus
- · 100 AI-generated look included
- · 25 hand-built looks included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Growth
- · 200 AI-generated look included
- · 25 hand-built looks included
- · Always fresh looks, aligned to catalogue
- · Built-in widget analytics
- · Exact and similar catalog matches
- · In-widget add to cart
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLooqer adds a style quiz to your storefront. Shoppers answer 4 questions about body shape, skin tone, occasion, and style preference, then see products from your catalog matched to them. Works for any fashion category: shirts, shoes, glasses, jewellery, or a full catalog. Merchants tag products once. The engine matches automatically. The widget and quiz are fully customizable from the dashboard.
Shop The Look turns each product page into a shoppable outfit. It uses AI to detect every item a model is wearing in your photos, then matches each one to your own catalog. Exact matches link to the product; when there is none, shoppers see the closest items you sell. They add pieces to the cart from the product page, choosing size and color in place.
- Storefront style quiz Shoppers answer a few questions and get outfit picks.
- Outfit matching Tag products once. Outfits assembled by shape, fit, and occasion
- Analytics dashboard Track quiz completions, outfit views, and top products.
- Finds every item the model is wearing in your product photos
- Matches each item to exact or similar products from your catalog
- Lets shoppers add the whole look to the cart from the product page
- Asks shoppers for size and color in the widget before adding to cart
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Looqer |  Merch |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Looqer | Merch |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Looqer and Merch: common questions
- Is Looqer or Merch cheaper?
- Only Merch lists a free plan. Paid plans start at $3.50/month for Looqer and $49/month for Merch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Merch lists 8 the others don’t mention, such as AI recommendations, Click-through rates, Conversion rates, Frequently bought together. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Looqer, Nov 7, 2026 for Merch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Looqer, Nov 7, 2026 for Merch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.