Local Business Schema vs Schema Plus ‑ AI & SEO JSON‑LD
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Local Business Schema, Nov 7, 2026 for Schema Plus.
The short answer
- On the Shopify App Store: Local Business Schema 5.0 from 1 reviews and Schema Plus 4.9 from 592 reviews.
- Paid plans start at $9/month for Local Business Schema and $10.99/month for Schema Plus.
- Schema Plus lists 6 features Local Business Schema’s listing doesn’t mention, including Analytics, Breadcrumbs, Page indexing.
Head to head
Schema for Rich Snippets: increases SEO and Google rankings
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Features
- · 7-day free trial · cancel anytime
- · Advanced Business Details
- · Auto Local Business schema
- · Business hours & holiday hours
- · No theme code editing needed
- · Optimized for Google & AI search
Growth Features
- · Built for stores serious about SEO
- · Everything in Basic included
- · FAQ schema for featured answers
- · Multi-location / department schema
- · Rich snippets that stand out in Google
- · Show product price in search
Lite Plan
- · 24/7 Live Chat, Email & Free Setup Call
- · Compatible with AliExpress, Judge.me
- · Junip, Loox, Okendo, Reviews.io, Ryviu
- · Stamped.io & Yotpo review apps
- · Up to 5 Product & Review Schemas
Essential Plan
- · & Breadcrumbs Schemas
- · 24/7 Live Chat, Email & Free Setup Call
- · Collection, Store Pages, Search Box
- · Compatible with top review apps
- · Organization, Blogs, Blog Posts
- · Up to 250 Product & Review Schemas
Premium Plan
- · 24/7 Live Chat, Email & Free Setup Call
- · Compatible with top review apps
- · Google Search Console Performance Report
- · Merchant Listings
- · Shipping&Return Policy, Local Business
- · Unlimited Product & Review Schemas
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOur app automatically adds Local Business structured data (Schema.org JSON-LD) to your store without editing theme code. Easily manage business details, opening hours, multiple locations, and FAQs in one place. This helps search engines and AI tools understand your business, improving local search visibility, “near me” results, and rich snippets, so more customers can discover and trust your store.
Engineered for Shopify brands that treat search visibility as a growth channel. SchemaPlus powers SEO, AEO and GEO with precise structured data across Product, Review, Merchant Listing, FAQ, Local Business and more. Resolve Google Search Console errors caused by missing or incorrect schema, eliminate duplicate or conflicting markup, and keep your data accurate for rich results.
- Automatically add Local Business schema without editing theme code
- Easily manage business name, address, hours, and contact details
- Support multiple store locations with accurate structured data
- Add FAQ schema to improve search visibility and rich results
- 24/7 Expert support (Zoom, chat, e-mail)
- Integration with most review apps on Shopify
- Most complete schema with FAQPage, Recipe, Product, Breadcrumbs, Logo (cont.)
- And LocalBusiness, Organization, Blog, Article, Pages, Website schemas
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Local Business Schema |  Schema Plus |
|---|---|---|
| Detected stores | Not published | 860 |
| Net store change, 28 days | 0 | −46 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 20% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Local Business Schema | Schema Plus |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 1 | 592(ahead) |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 12% |
Pricing
| Measure | Local Business Schema | Schema Plus |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9/month(ahead) | $10.99/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Local Business Schema | Schema Plus |
|---|---|---|
| Shopify category rank | #527 | #62(ahead) |
| Shopify App Charts | Not on this week’s charts | #16 in SEO |
| Built for Shopify | No | No |
| Launched | Apr 24, 2026 | Nov 21, 2018 |
| Languages | 1 | 5 |
| Developer | Developer studio | SchemaPlus Inc |
FAQ
Local Business Schema and Schema Plus: common questions
- Is Local Business Schema or Schema Plus cheaper?
- Paid plans start at $9/month for Local Business Schema and $10.99/month for Schema Plus. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Local Business Schema or Schema Plus?
- On the Shopify App Store: Local Business Schema 5.0 from 1 reviews and Schema Plus 4.9 from 592 reviews.
- What features does each app list that the other doesn’t?
- Schema Plus lists 6 the others don’t mention, such as Analytics, Breadcrumbs, Page indexing, Rich snippets. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Local Business Schema, Nov 7, 2026 for Schema Plus; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Local Business Schema, Nov 7, 2026 for Schema Plus. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.