LM ‑ Marketing vs Hextom: WhatsApp, SMS & Push
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 25, 2026 for LM, Nov 11, 2026 for Hextom.
The short answer
- Hextom lists 25 features LM’s listing doesn’t mention, including A/B testing, Automated workflows, Behavior tracking.
Head to head
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 1000 free monthly Web Push
- · Back in stock, price drop automation
- · Campaign
- · Subscriber collection tool
- · Unlimited subscribers
- · WhatsApp marketing
Business Plan
- · 10,000+ free monthly Web Push
- · Abandoned browser recovery
- · Abandoned cart & checkout recovery
- · Campaign scheduling
- · Free plan+
- · SMS marketing
Enterprise Plan
- · 50,000+ free monthly Web Push
- · Business plan+
- · Campaign sent and delivery scheduling
- · Unique discount code
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThis app helps merchants recover lost sales with push notifications that need no email or phone number. It automatically reminds shoppers about abandoned carts, browsed products, markdowns, restocked items and shipping updates. Merchants can also send one-off campaigns to any subscriber segment.
Effortlessly expand your marketing reach with our all-in-one platform, featuring WhatsApp, SMS, and Web Push channels. Grow your subscriber list and create sales-boosting campaigns across these channels. Recover lost sales with abandoned cart and checkout automations, and drive new sales with back-in-stock and price-drop alerts.
- Send one-off push campaigns to any subscriber segment, scheduled or instant
- Automate welcome, browse, cart, shipping, back-in-stock and markdown alerts
- Preview exactly how each notification will look before you send it
- Analytics dashboard tracking clicks and revenue for every notification
- Easily create customizable popups to grow WhatsApp, SMS and Web Push subscribers
- Create multi-channel campaigns in minutes with WhatsApp, SMS and Web Push
- Auto recover abandoned cart, abandoned checkout, and abandoned browser
- Auto send back in stock and price drop reminders automatically to drive new sale
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  LM |  Hextom |
|---|---|---|
| Detected stores | Not published | 144 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | 3 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, India |
Reviews
| Measure | LM | Hextom |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 294 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 10% |
FAQ
LM and Hextom: common questions
- What features does each app list that the other doesn’t?
- Hextom lists 25 the others don’t mention, such as A/B testing, Automated workflows, Behavior tracking, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 25, 2026 for LM, Nov 11, 2026 for Hextom; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 25, 2026 for LM, Nov 11, 2026 for Hextom. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.