CWILL Loyalty & Referrals vs WBL ‑ Prime Membership Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for CWILL Loyalty & Referrals, Oct 27, 2026 for WBL.
The short answer
- On the Shopify App Store: CWILL Loyalty & Referrals 4.9 from 1,430 reviews and WBL 1.0 from 1 reviews.
- Both list a free plan. Paid plans start at $19/month for CWILL Loyalty & Referrals and $5/month for WBL.
- CWILL Loyalty & Referrals lists 18 features WBL’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
Rewards, referrals, loyalty points - powerful loyalty program
- United States
- Hong Kong
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 200 monthly orders
- · 24/7 support
- · CWILL Reviews integration
- · Custom CSS
- · Points program
- · Referrals program
Essential
- · Judge.me integration
- · Loyalty page
- · Multi-Languages support
- · Points boost campaign
- · Pop-up & Emails
- · Product & Shipping rewards
Pro
- · Customer account extension
- · Discount offer
- · Klaviyo/Omnisend integration
- · Points expiration
- · Rewards expiration
- · Shopify sync (tags & metafields)
Free
- · • Approve or Reject Membership Requests
- · • Automatically expiry when the end date
- · • Basic Email Notifications
- · • Create Customer Segment
- · • Create One Membership Plan
- · • Use Segment to Apply Discounts
Elite
- · • All Email Notifications
- · • Approve or Reject Membership Requests
- · • Automatically expiry when the end date
- · • Create Customer Segment
- · • Create Unlimited Membership Plans
- · • Use Segment to Apply Discounts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCWILL Loyalty is here to turn first-time shoppers into fans! More than discounts — build a membership experience with points, VIP tiers, and referrals that give customers a reason to return. Engage members at every stage of the lifecycle, from first order to loyal advocate. Boost repeat purchases and increase customer lifetime value.
This app helps merchants create and manage exclusive membership programs, enhancing customer loyalty and retention. Merchants can set up custom membership tiers, provide members-only access to special content or discounts, and streamline communication. With easy-to-use tools, the app makes it simple to engage customers, encourage repeat business, and manage memberships efficiently.
- Boost repeat purchases and engagement (reviews, share) with points and rewards.
- Manage value customer memberships and build community with diverse VIP tiers.
- Larger your customer base by rewarding them to refer a friend & social media.
- Remind customers of their interactions with Pop-up, Email, and Expiration.
- Customizable membership tiers to suit different customer needs.
- Exclusive member-only discounts and perks for increased engagement.
- Easy member management with automatic renewals and status tracking.
- Seamless integration with Shopify store for smooth user experience.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  CWILL Loyalty & Referrals |  WBL |
|---|---|---|
| Detected stores | 1,906 | Not published |
| Net store change, 28 days | −8 | 0 |
| Stores added, 28 days | 22 | Not enough data |
| Big-brand share | 9% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Hong Kong, France | Not published |
Reviews
| Measure | CWILL Loyalty & Referrals | WBL |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 1.0 ★ |
| App Store reviews | 1,430(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 17% | Not enough data |
Pricing
| Measure | CWILL Loyalty & Referrals | WBL |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $5/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | CWILL Loyalty & Referrals | WBL |
|---|---|---|
| Shopify category rank | #19 | Not enough data |
| Shopify App Charts | #8 in Loyalty and rewards | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Oct 12, 2021 | May 8, 2025 |
| Languages | 19 | 1 |
| Developer | CWILL | Weblytic Labs |
FAQ
CWILL Loyalty & Referrals and WBL: common questions
- Is CWILL Loyalty & Referrals or WBL cheaper?
- Both list a free plan. Paid plans start at $19/month for CWILL Loyalty & Referrals and $5/month for WBL. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, CWILL Loyalty & Referrals or WBL?
- On the Shopify App Store: CWILL Loyalty & Referrals 4.9 from 1,430 reviews and WBL 1.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- CWILL Loyalty & Referrals lists 18 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for CWILL Loyalty & Referrals, Oct 27, 2026 for WBL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for CWILL Loyalty & Referrals, Oct 27, 2026 for WBL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.