Lit Wishlist & Restock Alerts vs Magic Wishlist & Emails
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for Lit Wishlist & Restock Alerts, Nov 5, 2026 for Magic Wishlist & Emails.
The short answer
- Only Lit Wishlist & Restock Alerts lists a free plan.
- Magic Wishlist & Emails lists 5 features Lit Wishlist & Restock Alerts’s listing doesn’t mention, including Conversion analytics, Custom icons, Email sharing.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 500 alert emails a month
- · 9 languages
- · Guest and shared wishlists
- · Hearts on pages and cards
- · Unlimited wishlists
Pro
- · 10,000 alert emails a month
- · CSV export
- · Everything in Free
- · Priority support
- · Top 100 wishlisted products
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLit Wishlist & Restock Alerts lets shoppers save products from collection, search, and product pages without an account. If they log in later, their saved list carries over. From the wishlist page, customers can move items to their cart, share lists by link, and opt into email alerts. The app sends a single combined email in the shopper's language when saved items drop in price, return to stock, or run low.
Give shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
- Heart buttons on product cards, product pages, and a header icon with counter
- Combined alerts for price drops, back in stock, and low stock in 9 languages
- Merchant reports on most wishlisted products with save counts and stock levels
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails | |
|---|---|---|
| Detected stores | Not published | 163 |
| Net store change, 28 days | 0 | +9 |
| Stores added, 28 days | Not enough data | 10 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Arts & Entertainment |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 55 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $6.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| Shopify category rank | Not enough data | #5 |
| Shopify App Charts | Not on this week’s charts | #21 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Nov 3, 2026 | Jan 6, 2026 |
| Languages | 8 | 5 |
| Developer | Lit Dog Labs | Magic Apps |
FAQ
Lit Wishlist & Restock Alerts and Magic Wishlist & Emails: common questions
- Is Lit Wishlist & Restock Alerts or Magic Wishlist & Emails cheaper?
- Only Lit Wishlist & Restock Alerts lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Lit Wishlist & Restock Alerts lists 2 the others don’t mention, such as Import and export, Stock alerts. Magic Wishlist & Emails lists 5 the others don’t mention, such as Conversion analytics, Custom icons, Email sharing, Purchase alerts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for Lit Wishlist & Restock Alerts, Nov 5, 2026 for Magic Wishlist & Emails; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for Lit Wishlist & Restock Alerts, Nov 5, 2026 for Magic Wishlist & Emails. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.