Let Them Find vs SmartMatch: AI Search & Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Only SmartMatch lists a free plan. Paid plans start at $19/month for Let Them Find and $9.99/month for SmartMatch.
- Let Them Find lists 14 features SmartMatch’s listing doesn’t mention, including Autocomplete, Custom dashboards, Filter display.
Head to head
Starter
- · AI Search and Filters
- · Image Search
- · Merchandising & Analytics
- · Personalized Product Recommendations
- · Similar Product Recommendations
- · Up to 100 products
Growth
- · AI Search and Filters
- · Image Search
- · Merchandising & Analytics
- · Personalized Product Recommendations
- · Real Time Indexing
- · Similar Product Recommendations
Enterprise
- · AI Search and Filters
- · Image Search
- · Merchandising & Analytics
- · Personalized Product Recommendations
- · Real Time Indexing
- · Similar Product Recommendations
Free
- · 1 per week manual product sync
- · Up to 50 products
Starter
- · 3 per week manual product sync
- · Up to 500 products
Growth
- · 5 per week manual product sync
- · Up to 5,000 products
Pro
- · Unlimited manual product sync
- · Unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOur AI search understands what shoppers mean, not just what they type, with built-in typo tolerance. Never show a blank "no results" page again; we always provide relevant alternatives. Let customers quickly find products with dynamic filters for price, brand, and variants. Get value with personalized product recommendations on product pages.
SmartMatch uses AI to match customers to the products they’ll love. Create preference forms, sync your catalog, and let AI do the matching. Add AI-powered search, product page upsells, and cart upsells to your theme in minutes - no coding required. Every recommendation updates automatically as your catalog changes.
- AI-powered search that understands what shoppers mean, not just what they type.
- Dynamic product filters for size, color, price, brand, and custom tags.
- Increase AOV with personalized "Similar Items" & "For You" recommendations.
- Eliminate dead-ends with "Never-Zero" results pages that always show products.
- AI Form Recommendations
- Semantic Product Search
- Smart Product Page Upsells
- Cart Upsells That Make Sense
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Let Them Find |  SmartMatch |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Let Them Find | SmartMatch |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Let Them Find | SmartMatch |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month | $9.99/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Let Them Find | SmartMatch |
|---|---|---|
| Shopify category rank | Not enough data | #235 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 8, 2025 | May 4, 2026 |
| Languages | 1 | 1 |
| Developer | Doorstep | Astrid Web Technology LLP |
FAQ
Let Them Find and SmartMatch: common questions
- Is Let Them Find or SmartMatch cheaper?
- Only SmartMatch lists a free plan. Paid plans start at $19/month for Let Them Find and $9.99/month for SmartMatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Let Them Find lists 14 the others don’t mention, such as Autocomplete, Custom dashboards, Filter display, Instant search. SmartMatch lists 2 the others don’t mention, such as Custom styling, Search bar. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.