LeadNotio vs MailerLite Email Automation
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for LeadNotio, Nov 9, 2026 for MailerLite Email Automation.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for LeadNotio and $12/month for MailerLite Email Automation.
- MailerLite Email Automation lists 18 features LeadNotio’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Build pro email templates, pop-ups, capture leads and more
- United States
- Netherlands
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Email templates & analytics
- · Notes, activity log & follow-up dates
- · Pipeline status tracking
- · Team assignments & saved views
- · Up to 100 customers
Pro
- · Everything the free plan comes with
- · Unlimited customers
Free
- · 2 user seats
- · 2,500 monthly emails
- · 24/7 Email & chat support (for 14 days)
- · Free for up to 250 subscribers
Comfort
- · 24/7 Email support
- · 3 users
- · 5,000 monthly emails
- · For up to 500 subscribers
Power
- · 24/7 Live chat & email support
- · For up to 500 subscribers
- · Unlimited monthly emails
- · Unlimited users
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLeadNotio turns your Shopify customer list into a simple CRM. Assign outreach statuses, log notes and activity, set follow-up dates, and assign customers to team members. Save custom filtered views to focus on the leads that need attention. Use built-in email templates to speed up outreach.
MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools.
- Track outreach status for every customer: New, Contacted, Qualified, or Closed
- Log notes and activity on customer profiles to keep your team aligned
- Set follow-up dates so no lead slips through the cracks
- Save custom filtered views to quickly focus on leads that need attention
- Sync and store your Shopify customers and newsletter subscribers in MailerLite.
- Import products directly from your Shopify store to your MailerLite account.
- Send your customers automated messages and abandoned cart emails.
- Track revenue and see how your emails directly affect sales.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  LeadNotio |  MailerLite Email Automation |
|---|---|---|
| Detected stores | Not published | 9 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Animals & Pet Supplies |
| Top store countries | Not published | United States, Netherlands, Germany |
Reviews
| Measure | LeadNotio | MailerLite Email Automation |
|---|---|---|
| App Store rating | Not published | 2.4 ★ |
| App Store reviews | Not published | 26 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | LeadNotio | MailerLite Email Automation |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $12/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | LeadNotio | MailerLite Email Automation |
|---|---|---|
| Shopify category rank | #127(ahead) | #231 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 13, 2026 | Jun 3, 2022 |
| Languages | 1 | 1 |
| Developer | 639hz Holdings | MailerLite |
FAQ
LeadNotio and MailerLite Email Automation: common questions
- Is LeadNotio or MailerLite Email Automation cheaper?
- Both list a free plan. Paid plans start at $9.99/month for LeadNotio and $12/month for MailerLite Email Automation. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- LeadNotio lists 4 the others don’t mention, such as Cart emails, Follow-up emails, Product recommendations, Upsell emails. MailerLite Email Automation lists 18 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for LeadNotio, Nov 9, 2026 for MailerLite Email Automation; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for LeadNotio, Nov 9, 2026 for MailerLite Email Automation. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.