LazyInsight vs Wiz ‑ Abandoned Cart Recovery
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 31, 2026 for LazyInsight, Nov 9, 2026 for Wiz.
The short answer
- Both list a free plan. Paid plans start at $39/month for LazyInsight and $29.99/month for Wiz.
- Wiz lists 31 features LazyInsight’s listing doesn’t mention, including A/B testing, Analytics, APIs and webhooks.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 2,000 emails / month
- · 3 automation workflows
- · 5 AI email drafts / month
- · 500 contacts
Starter
- · 10 workflows
- · 5,000 contacts
- · 50 AI drafts / month
- · 75,000 emails / month
- · Remove LazyInsight branding
Growth
- · 15,000 contacts
- · 200 AI drafts / month
- · 225,000 emails / month
- · Custom domain + priority support
- · Unlimited workflows
Pro
- · 50,000 contacts
- · 750,000 emails / month
- · Everything in Growth
- · Unlimited AI drafts
- · Unlimited workflows
Development stores
- · 20+ languages supported
- · 24/7 Live Chat Support
- · AI Abandoned checkout & abandoned cart
- · Available for development stores
- · Easy drag-&-drop email editor
- · Email Marketing Analytics dashboards
Pro
- · 20+ languages supported
- · 24/7 Live Chat Support
- · AI Abandoned checkout & abandoned cart
- · Email Marketing Automations & Campaigns
- · Gamified pop-ups
- · Up to 2,000 active contacts
AI Agency
- · 20+ languages supported
- · AI Abandoned checkout & abandoned cart
- · Advanced email analytics dashboards
- · Agency-grade monthly campaigns setup
- · Email Marketing Automations & Campaigns
- · Gamified pop-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLazyInsight detects abandoned checkouts in your store and sends timed recovery emails to bring shoppers back. Pick a pre-built workflow — cart recovery, welcome series, or win-back — then configure timing, copy, and discounts without coding. Design branded emails in a drag-and-drop builder, segment customers by behavior, and review opens, clicks, and recovered revenue in one dashboard.
Self-running abandoned cart recovery email marketing app Wiz AI writes, designs, schedules, and optimizes your Shopify email automations & campaigns on its own to recover abandoned carts & turn visitors into sales.
- Abandoned checkout recovery with multi-step email sequences
- Pre-built workflow templates: configure timing and copy in minutes
- AI-generated email templates, refined in a drag-and-drop builder
- Customer segmentation by behavior and purchase history
- 5-minute setup: Ready-to-go email flows with on-brand email templates & DNS
- Automated Cart recovery emails, abandoned checkout, Abandoned cart reminders.
- Welcome series & popup forms - send welcome emails to newsletter subscribers.
- Advanced email list & campaigns - browse abandonment, post-purchase, winback.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  LazyInsight |  Wiz |
|---|---|---|
| Detected stores | Not published | 532 |
| Net store change, 28 days | 0 | +5 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 6% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | LazyInsight | Wiz |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 233 |
| New reviews, 28 days | Not enough data | 8 |
| Reviewers a year or more in | Not enough data | 2% |
Pricing
| Measure | LazyInsight | Wiz |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $39/month | $29.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | LazyInsight | Wiz |
|---|---|---|
| Shopify category rank | #317 | #9 |
| Shopify App Charts | #18 on Pricing moves in Email marketing | #7 in Abandoned cart |
| Built for Shopify | No | Yes |
| Launched | Jun 24, 2026 | May 31, 2024 |
| Languages | 1 | 1 |
| Developer | Lazy Insight | Wiz Email Marketing |
FAQ
LazyInsight and Wiz: common questions
- Is LazyInsight or Wiz cheaper?
- Both list a free plan. Paid plans start at $39/month for LazyInsight and $29.99/month for Wiz. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Wiz lists 31 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Behavior tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 31, 2026 for LazyInsight, Nov 9, 2026 for Wiz; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 31, 2026 for LazyInsight, Nov 9, 2026 for Wiz. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.