LazyInsight vs Recapture Abandoned Carts
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 31, 2026 for LazyInsight, Nov 9, 2026 for Recapture Abandoned Carts.
The short answer
- Both list a free plan. Paid plans start at $39/month for LazyInsight and $39/month for Recapture Abandoned Carts.
- Recapture Abandoned Carts lists 35 features LazyInsight’s listing doesn’t mention, including A/B testing, Analytics, Behavior tracking.
Head to head
The Best Abandoned Cart Recovery and SMS + Email Marketing
- United States
- United Kingdom
- Slovenia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 2,000 emails / month
- · 3 automation workflows
- · 5 AI email drafts / month
- · 500 contacts
Starter
- · 10 workflows
- · 5,000 contacts
- · 50 AI drafts / month
- · 75,000 emails / month
- · Remove LazyInsight branding
Growth
- · 15,000 contacts
- · 200 AI drafts / month
- · 225,000 emails / month
- · Custom domain + priority support
- · Unlimited workflows
Pro
- · 50,000 contacts
- · 750,000 emails / month
- · Everything in Growth
- · Unlimited AI drafts
- · Unlimited workflows
Free Cart Recovery
- · * Paid plans add SMS & email marketing
- · 15-day free trial, no credit card
- · Abandoned cart recovery emails
- · Email popups, welcome & post-purchase
- · Recover your first $500 free
Abandoned Cart Pro
- · Abandoned cart + checkout recovery
- · Email marketing broadcasts (add-on)
- · Fee scales with recovered revenue
- · Popups, welcome & post-purchase emails
- · SMS abandoned cart reminders (add-on)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLazyInsight detects abandoned checkouts in your store and sends timed recovery emails to bring shoppers back. Pick a pre-built workflow — cart recovery, welcome series, or win-back — then configure timing, copy, and discounts without coding. Design branded emails in a drag-and-drop builder, segment customers by behavior, and review opens, clicks, and recovered revenue in one dashboard.
Recapture stops cart abandonment with automated email and SMS reminders that recover carts and abandoned checkouts, then keeps customers buying with post-purchase, winback, and welcome emails, promo broadcasts, and list-building email popups. AI writes store-specific abandoned cart recovery campaigns in under 60 seconds, so most stores are live within 5 minutes with no agency and no workflow builder.
- Abandoned checkout recovery with multi-step email sequences
- Pre-built workflow templates: configure timing and copy in minutes
- AI-generated email templates, refined in a drag-and-drop builder
- Customer segmentation by behavior and purchase history
- We boost the average store's revenue by double digit percents
- All SMS + emails come pre-configured, with best practices baked in.
- Famous 5-minute setup and install. You'll be up and running quickly!
- Post purchase emails, winbacks and order notifications supported.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  LazyInsight |  Recapture Abandoned Carts |
|---|---|---|
| Detected stores | Not published | 546 |
| Net store change, 28 days | 0 | −3 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Slovenia |
Reviews
| Measure | LazyInsight | Recapture Abandoned Carts |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 45 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | LazyInsight | Recapture Abandoned Carts |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $39/month | $39/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | 4 | 2 |
Listing
| Measure | LazyInsight | Recapture Abandoned Carts |
|---|---|---|
| Shopify category rank | #317 | #90 |
| Shopify App Charts | #18 on Pricing moves in Email marketing | #6 in Abandoned cart |
| Built for Shopify | No | No |
| Launched | Jun 24, 2026 | Apr 24, 2018 |
| Languages | 1 | 1 |
| Developer | Lazy Insight | Recapture |
FAQ
LazyInsight and Recapture Abandoned Carts: common questions
- Is LazyInsight or Recapture Abandoned Carts cheaper?
- Both list a free plan. Paid plans start at $39/month for LazyInsight and $39/month for Recapture Abandoned Carts. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- LazyInsight lists 3 the others don’t mention, such as AI generation, Back-in-stock emails, Browse abandonment. Recapture Abandoned Carts lists 35 the others don’t mention, such as A/B testing, Analytics, Behavior tracking, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 31, 2026 for LazyInsight, Nov 9, 2026 for Recapture Abandoned Carts; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 31, 2026 for LazyInsight, Nov 9, 2026 for Recapture Abandoned Carts. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.