LazyInsight vs BoostMail: Pay‑Per‑Send Email
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 31, 2026 for LazyInsight, Oct 15, 2026 for BoostMail.
The short answer
- Both list a free plan. Paid plans start at $39/month for LazyInsight and $5/month for BoostMail.
- LazyInsight lists 14 features BoostMail’s listing doesn’t mention, including AI generation, Automations, Back-in-stock emails.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 2,000 emails / month
- · 3 automation workflows
- · 5 AI email drafts / month
- · 500 contacts
Starter
- · 10 workflows
- · 5,000 contacts
- · 50 AI drafts / month
- · 75,000 emails / month
- · Remove LazyInsight branding
Growth
- · 15,000 contacts
- · 200 AI drafts / month
- · 225,000 emails / month
- · Custom domain + priority support
- · Unlimited workflows
Pro
- · 50,000 contacts
- · 750,000 emails / month
- · Everything in Growth
- · Unlimited AI drafts
- · Unlimited workflows
Free
- · 20,000 emails every 30 days
- · Abandoned cart campaigns
- · Newsletters and segments
- · Shopify customer sync
Growth
- · Deliverability monitoring
- · Migration from your old provider
- · Remove BoostMail branding
- · Up to 300,000 emails per 30 days
Enterprise
- · Custom integrations
- · Higher send limits on request
- · Managed dedicated IP addresses
- · Up to 1.5M emails per 30 days
Professional
- · Dedicated IP address
- · Priority support
- · Tailored automations and templates
- · Up to 800,000 emails per 30 days
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLazyInsight detects abandoned checkouts in your store and sends timed recovery emails to bring shoppers back. Pick a pre-built workflow — cart recovery, welcome series, or win-back — then configure timing, copy, and discounts without coding. Design branded emails in a drag-and-drop builder, segment customers by behavior, and review opens, clicks, and recovered revenue in one dashboard.
Keep your whole subscriber list in one place and send each campaign only to the segments it is meant for. Customers and their email consent sync from your store automatically. Group them into segments, pick a ready-made template, edit it with drag and drop, and send to the segments you choose. Abandoned cart reminders run on their own, and each campaign shows deliveries, opens, clicks and orders.
- Abandoned checkout recovery with multi-step email sequences
- Pre-built workflow templates: configure timing and copy in minutes
- AI-generated email templates, refined in a drag-and-drop builder
- Customer segmentation by behavior and purchase history
- Recover Lost Revenue: One-click setup for instant Abandoned Cart campaign
- Simplify Email Creation: Drag & Drop Editor, Ready-Made Templates, Zero Coding
- Scale-As-You-Go: Send more emails, save even more per send - perfect for growth!
- Segments: Send targeted emails based on customers interests and purchase history
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  LazyInsight |  BoostMail |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | LazyInsight | BoostMail |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 8 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | LazyInsight | BoostMail |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $39/month | $5/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | LazyInsight | BoostMail |
|---|---|---|
| Shopify category rank | #317 | #66(ahead) |
| Shopify App Charts | #18 on Pricing moves in Email marketing | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 24, 2026 | Jul 3, 2023 |
| Languages | 1 | 1 |
| Developer | Lazy Insight | AdPerfect |
FAQ
LazyInsight and BoostMail: common questions
- Is LazyInsight or BoostMail cheaper?
- Both list a free plan. Paid plans start at $39/month for LazyInsight and $5/month for BoostMail. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- LazyInsight lists 14 the others don’t mention, such as AI generation, Automations, Back-in-stock emails, Browse abandonment. BoostMail lists 13 the others don’t mention, such as Analytics, APIs and webhooks, Behavior tracking, Custom branding. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 31, 2026 for LazyInsight, Oct 15, 2026 for BoostMail; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 31, 2026 for LazyInsight, Oct 15, 2026 for BoostMail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.