LayerWise ‑ Product Routines vs MultiStep Purchase
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 24, 2026 for LayerWise, Oct 17, 2026 for MultiStep Purchase.
The short answer
- Only MultiStep Purchase lists a free plan.
- MultiStep Purchase lists 9 features LayerWise’s listing doesn’t mention, including Bundles, Custom CSS, Custom rules.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
DEVELOPMENT STORES
- · Full access to all features
- · Includes single and multi-product flows
- · ONLY For Development Stores
- · Test in your storefront before launch
MultiStep Basic
- · Add up to 3 steps per flow
- · Collect custom inputs from customers
- · Control products that show with logic
- · Create up to 3 product flows
- · No coding needed and responsive support
- · Pop-up and embedded display options
MultiStep Plus
- · Add up to 5 steps per flow
- · Create up to 5 product flows
- · Everything in Basic
- · More flows and steps for growing stores
- · Show up to 3 products per step
MultiStep Pro
- · Add Shopify collections to steps.
- · Add up to 10 steps per flow
- · Create up to 7 product flows
- · Everything in Plus
- · Handle complex product catalogs
- · Show up to 10 products per step
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBuild step-by-step routines with products and usage instructions, then show them on product pages, the cart, the thank-you page and in email. Shoppers add missing steps in one click, with optional routine bundle discounts. After purchase, journeys send usage tips and one-tap check-ins you approve, then remind each customer to reorder when their product is likely running low.
Use MultiStep to create guided shopping flows, letting customers make one choice at a time — for example: color, size, material — while suggesting optional add-ons along the way. Break a single product’s options into steps, or guide customers through multiple products in featured assortments. Collect custom inputs and set logic rules to control what appears at each stage.
- Create guided product routines.
- Show the matching routine after every purchase.
- Send branded routine emails automatically.
- Guide customers to complementary products.
- Present complimentary products with a multistep approach.
- Configure as a customer journey or as step-based, upsell popup on product page.
- Design multiple paths, each with customizable steps of products.
- No coding required. Simply create steps of products from the Shopify admin.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  LayerWise |  MultiStep Purchase |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | LayerWise | MultiStep Purchase |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 3 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | LayerWise | MultiStep Purchase |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $12/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 4 |
Listing
| Measure | LayerWise | MultiStep Purchase |
|---|---|---|
| Shopify category rank | #71 | #522 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 6, 2026 | Oct 9, 2024 |
| Languages | 1 | 1 |
| Developer | LayerWise | Merchant CoPilot |
FAQ
LayerWise and MultiStep Purchase: common questions
- Is LayerWise or MultiStep Purchase cheaper?
- Only MultiStep Purchase lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MultiStep Purchase lists 9 the others don’t mention, such as Bundles, Custom CSS, Custom rules, Frequently bought together. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 24, 2026 for LayerWise, Oct 17, 2026 for MultiStep Purchase; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 24, 2026 for LayerWise, Oct 17, 2026 for MultiStep Purchase. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.